2 дня назад
Marketing Analytics Analyst (Medtech)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Analytics Analyst (SQL/BigQuery): Building reliable marketing measurement, reporting, and attribution capabilities across paid acquisition channels with an accent on data validation, tracking, and customer journey analysis. Focus on investigating discrepancies across BigQuery, Segment, GA4, and advertising platforms, building reusable datasets, and translating analytical findings into marketing efficiency recommendations.
Location: Hybrid in London, with 3 days a week in the Old Street office
Company
is a digital healthcare company building personalised health and wellness programs, including Juniper, a weight-management service combining GLP-1 medication, nutrition, movement support, and clinician-led care.
What you will do
- Produce reporting for paid marketing channels including Meta, Google, TikTok, and other acquisition platforms.
- Analyse spend, customer acquisition cost, conversion rates, retention, lifetime value, and marketing efficiency.
- Write SQL queries and validate marketing data across BigQuery, advertising platforms, and internal systems.
- Build reusable datasets and help maintain reliable marketing data models.
- Validate tracking events across Segment, GA4, and advertising pixels, and investigate reporting discrepancies.
- Support attribution analysis, experimentation, dashboards, and analytical recommendations for Marketing, Product, and Engineering stakeholders.
Requirements
- Knowledge of Meta, Google Ads, and/or TikTok Ads.
- Experience analysing marketing or digital product data.
- Comfort working with large, unstructured datasets.
- Strong analytical and problem-solving skills.
- Ability to explain technical findings clearly to technical and non-technical stakeholders.
- Ability to work in a hybrid setup with 3 days per week in the London office.
Nice to have
- Experience with BigQuery and GA4.
- Experience building or maintaining dbt models.
- Familiarity with Segment or similar customer data platforms.
- Understanding of APIs and marketing data pipelines.
- Experience with A/B testing or experimentation.
Culture & Benefits
- Annual development budget and 3 days of professional development leave.
- Private health insurance through Vitality or a monthly wellness allowance.
- 25 days of holiday and enhanced parental leave.
- Option to work from anywhere for 3 weeks each year.
- Flexible working hours, office socials, clubs, sporting activities, and seasonal events.
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