Copywriter- Healthcare Consumer Experience

Location: US Remote; travel: less than 10% within the US

Company

hirify.global is a healthcare performance improvement company that combines data, analytics, clinical expertise, and engagement to support measurable healthcare transformation.

What you will do

• Create B2B and B2B2C content for healthcare buyers, decision-makers, executives, product initiatives, and go-to-market programs.
• Develop thought leadership assets, including points of view, white papers, executive narratives, sales enablement materials, messaging frameworks, and campaign copy.
• Support executive messaging and ghostwriting while shaping narratives around healthcare transformation and consumerism.
• Translate complex healthcare and technical concepts into clear, differentiated product, brand, and market messaging.
• Partner with Product Marketing, Brand Marketing, Sales, and Product stakeholders to improve go-to-market strategy, platform direction, and messaging effectiveness.
• Evaluate content performance and use AI tools to scale personalization and improve workflow efficiency while maintaining quality and brand alignment.

Requirements

• Exceptional writing ability with a background in journalism, editorial work, or B2B content.
• Experience in B2B or B2B2C marketing, preferably in healthcare or health tech.
• Proven ability to write for executive and buyer audiences, including technical and non-technical stakeholders.
• A strong portfolio demonstrating thought leadership, brand, or product marketing content.
• Strong critical thinking, curiosity, proactivity, adaptability, and comfort working in a fast-paced, ambiguous environment.
• Visa sponsorship is not available for this position.

Nice to have

• Healthcare or health tech experience.
• Product marketing or growth marketing experience.
• Executive ghostwriting or C-suite communications experience.
• Familiarity with AI-supported content workflows.

Culture & Benefits

• Work on content that influences whether patients seek necessary care and improves patient experiences.
• Opportunity to apply behavioral science at scale across healthcare use cases.
• Autonomy to influence content strategy and product direction.
• Access to resources for exploring AI applications and developing scalable content frameworks.
• Responsibility for information security, acceptable use, and HIPAA privacy and security compliance.