Head of Event Marketing (Events)

Location: Roshn Front, Riyadh, Saudi Arabia. The 12-month contract can be performed remotely; relocation and sponsorship support are not provided.

Contract role; compensation not specified.

Company

hirify.global operates Tahaluf, a Saudi Arabian B2B live and on-demand events organizer behind large-scale technology, real estate, cybersecurity, healthcare, and business events.

What you will do

• Develop and execute annual marketing strategies, audience segmentation, positioning, value propositions, and go-to-market plans.
• Lead the complete event marketing lifecycle, from research and brand development through launch, acquisition, live delivery, and post-event analysis.
• Drive delegate and visitor acquisition, exhibitor and sponsor participation, registrations, revenue, brand awareness, and marketing ROI.
• Manage performance marketing, paid search and social, LinkedIn campaigns, SEO/SEM, CRM automation, email marketing, websites, conversion optimization, analytics, and retargeting.
• Oversee event branding, creative development, content, social media, PR, media relationships, press conferences, and crisis communications.
• Build relationships with government ministries and public-sector organizations, manage agencies and multidisciplinary teams, and present performance recommendations to senior leadership.

Requirements

• Bachelor's degree in Marketing, Business, or Communications; a Master's degree is preferred.
• 10+ years of integrated marketing experience, including 5+ years in senior leadership.
• Proven success delivering conferences, exhibitions, or large-scale events in Saudi Arabia and the GCC.
• Experience launching event brands and managing multi-million-dollar budgets.
• Expertise in digital marketing, CRM, automation, performance marketing, analytics, and demand generation.
• Strong commercial acumen and experience working with government stakeholders.

Nice to have

• Experience with B2B conferences, international exhibitions, trade shows, government forums, investment summits, technology or healthcare congresses, sustainability forums, Vision 2030 initiatives, or international association congresses.
• Master's degree in Marketing, Business, or Communications.

Culture & Benefits

• Collaborative, creative, and supportive working environment.
• Opportunities for personal development and broader career opportunities.
• Inclusive hiring practices based on qualifications and merit.
• Disability-friendly environment with support available during interviews and selection.