Performance Marketing Manager (AI)

Location: Remote in Ukraine, or onsite in Lviv or Wrocław

Company

Software development company focused on international B2B markets.

What you will do

• Develop and execute digital marketing strategies and multi-channel demand-generation campaigns.
• Plan campaigns, define KPIs, monitor performance, and prepare optimization recommendations.
• Manage website performance, landing pages, conversion rate optimization, A/B testing, and user conversion improvements.
• Launch and optimize paid campaigns across Google Ads and LinkedIn Ads, alongside SEO and technical SEO initiatives.
• Build marketing automation workflows covering email nurturing, lead scoring, funnels, and HubSpot CRM integration.
• Analyze attribution, customer journeys, MQL/SQL performance, and campaign effectiveness while using AI tools to improve marketing productivity.

Requirements

• 3+ years of experience in digital marketing.
• English at Upper-Intermediate level (B2) minimum; C1 preferred.
• Hands-on experience with performance marketing, Google Ads, LinkedIn Ads, marketing automation, email marketing automation, and SEO.
• Experience in a B2B IT or software development company and understanding of the B2B marketing funnel.
• Experience generating leads in international markets, including the US, Europe, and the UK.
• Demonstrated success scaling digital marketing campaigns.

Nice to have

• Experience marketing IoT, AI, embedded, or SaaS products.
• Knowledge of account-based marketing.
• Experience implementing AI-powered marketing automation.

Culture & Benefits

• Work remotely from Ukraine or onsite in Lviv or Wrocław.
• Collaboration with marketing, executive, and sales stakeholders.
• Focus on international B2B markets and data-informed campaign optimization.