4 часа назад
Marketing Director
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Director (B2B Events): Leading marketing and communications for a high-growth portfolio of large-scale B2B events in Saudi Arabia with an accent on brand strategy, integrated campaigns, customer insight, and data-driven growth. Focus on building high-performing marketing teams, developing go-to-market strategies, optimizing digital and marketing technology, and driving engagement and conversion across the customer journey.
Location: Riyadh, Saudi Arabia; remote working is available on Sundays, with the role otherwise based in Riyadh. Relocation packages are available for international and local relocations.
Company
's Tahaluf is a Saudi Arabian B2B live and on-demand events organiser operating large-scale technology, real estate, cybersecurity, and pharmaceutical events.
What you will do
- Lead marketing and communications strategy for a portfolio of high-growth events.
- Develop value propositions, messaging, brand activity, PR, and integrated campaigns.
- Lead marketing and digital managers, develop team capabilities, and maintain succession plans.
- Develop go-to-market strategies, support sales, validate pricing, and increase direct sales through ecommerce.
- Use customer research, market intelligence, analytics, and testing to improve campaign performance and visitor engagement.
- Manage budgets, allocate resources, and collaborate with portfolio, event, divisional, agency, and internal teams.
Requirements
- Degree-level education or equivalent.
- 10+ years of experience in people management and leadership.
- Experience building and nurturing high-performing teams.
- Experience developing brand vision, value propositions, pricing, integrated campaigns, and B2B lead generation.
- Experience marketing a mixed portfolio including events, SaaS, or subscription products.
- Knowledge of online and offline channels, marketing technology, analytics, market analysis, and data-driven decision-making.
Nice to have
- Experience in marketing transformation and running agile teams.
- Knowledge of Eloqua, Adobe Analytics, Adobe Target, Drupal, or Google Analytics.
Culture & Benefits
- Collaborative, creative, fast-paced, and results-oriented working environment.
- Competitive bonus and BUPA medical insurance for the employee and family.
- 28 days of annual leave and remote working on Sundays.
- Ability to work anywhere for up to 8 weeks each year.
- Residency visa with yearly dependent fees, school fee contributions, and annual flight allowance for expatriates.
- Relocation support includes flights, temporary accommodation, and shipping reimbursement, subject to eligibility and relocation type.
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