Digital Marketing Manager, Product Marketing

Location: New York City, NY

Annual salary: $109,675.00–$172,200.00

Company

hirify.global is a large United States auto insurer and a member of the Berkshire Hathaway family of companies, serving millions of customers through digital and other insurance channels.

What you will do

• Analyze the online funnel from ad click through completed application to identify drop-off points, root causes, traffic-quality issues, experience issues, and conversion opportunities.
• Connect paid search, paid social, affiliate, and organic traffic characteristics with downstream site and funnel performance.
• Partner with SEO/AEO, Creative, and Engineering on content, discoverability, landing page optimization, and conversion experiments.
• Make page-level copy, imagery, and layout updates directly in the CMS alongside Creative and Engineering.
• Track active experiments and use dashboards, SQL, Snowflake, or similar platforms to identify digital conversion gaps.
• Translate technical findings into executive-ready recommendations and align Analytics, channel owners, Engineering, Creative, SEO/AEO, and Product Marketing.

Requirements

• 5+ years of experience in digital analytics, conversion or funnel optimization, or a related quantitative role, with a proven record of diagnosing funnel problems and driving measurable improvement.
• Proficiency with Power BI or similar data visualization tools and hands-on experience manipulating large datasets using SQL, Snowflake, or Python.
• Working knowledge of martech platforms, tagging, tracking, attribution, and data flows, including the ability to improve measurement quality with Analytics and technical teams.
• Experience analyzing paid media, organic, and affiliate channel data and connecting it to on-site performance and conversion behavior.
• Experience partnering with Analytics, channel owners, Engineering, Creative, and Product Marketing on shared optimization plans.
• Experience using data to inform landing page testing and creative direction.
• Hands-on CMS experience with page-level content and layout edits, using Adobe Experience Manager, WordPress, Contentful, or a similar platform.
• Experience partnering with SEO teams on technical and content optimization; familiarity with AEO is a plus.
• Ability to synthesize technical data into clear, executive-ready stories and recommendations.
• Bachelor’s degree in Business, Data Analytics, or a related quantitative field.

Nice to have

• Experience in insurance, financial services, or another high-consideration consumer category with a long, complex path from ad click to completed application.
• Direct experience with tagging, tracking implementation, and experiment setup in partnership with Engineering.
• Familiarity with AEO and its differences from traditional SEO.

Culture & Benefits

• Strategy-led, accountable marketing culture focused on understanding the reasons behind actions and measurable business impact.
• Collaborative environment where challenges are addressed directly and cross-functional alignment is expected.
• Personalized development programs, mentorship, and certification assistance.
• Competitive pay, benefits, and flexibility supporting employee well-being and future needs.
• hirify.global does not sponsor new applicants for employment authorization for this position.