Digital Marketing Manager, Home & Specialty Product Marketing

Location: New York City, NY

Annual salary: $109,675.00–$172,200.00

Company

hirify.global is a large United States insurer and a member of the Berkshire Hathaway family of companies.

What you will do

• Analyze the online funnel from ad click through completed application, identifying drop-off points, root causes, and conversion opportunities.
• Connect paid search, paid social, affiliate, and organic traffic characteristics with on-site behavior and funnel performance.
• Partner with SEO/AEO, Creative, and Engineering on landing page optimization, content updates, and conversion experiments.
• Make page-level copy, imagery, and layout updates directly in the CMS.
• Monitor site experiments and use dashboards, SQL, Snowflake, or similar tools to identify digital conversion gaps.
• Communicate technical findings and prioritized optimization recommendations to leadership and cross-functional partners.

Requirements

• 5+ years of experience in digital analytics, conversion optimization, funnel optimization, or a related quantitative role.
• Proficiency with Power BI or similar data visualization tools and hands-on experience with SQL, Snowflake, or Python.
• Working knowledge of martech platforms, tagging, tracking, attribution, and data flows.
• Experience analyzing paid media, organic, and affiliate channel performance and connecting it to on-site conversion behavior.
• Experience with landing page testing, CMS execution, SEO collaboration, and cross-functional work with Analytics, Engineering, Creative, and Product Marketing.
• Bachelor's degree in Business, Data Analytics, or a related quantitative field.

Nice to have

• Experience in insurance, financial services, or another high-consideration consumer category.
• Experience with tagging and tracking implementation, experiment setup, and answer engine optimization.

Culture & Benefits

• Development programs, mentorship, and certification assistance.
• Inclusive and collaborative culture focused on shared success.
• Competitive pay, benefits, and flexibility supporting employee well-being.
• hirify.global will not sponsor a new applicant for employment authorization for this position.