Manager - Digital Marketing Analytics

Location: Boston, MA; hybrid work with two core office days per week

Salary: $127,700–$170,200 annual base pay, plus potential bonus, equity, and benefits

Company

hirify.global is a high-tech home security company focused on keeping every home secure through connected security products and services.

What you will do

• Own the KPI lifecycle for assigned digital marketing channels, including KPI definition, forecasting, maintenance, and driver analysis.
• Partner with Marketing’s digital acquisition stakeholders and agency partners on channel strategy and business objectives.
• Originate and drive experiments by forming hypotheses, coordinating test setup, and ensuring rigorous measurement.
• Analyze paid social, display, SEM/VBB, and agency channel operations to identify risks, opportunities, and performance improvements.
• Steward datasets supporting digital channel KPIs and use AI tools and automation to reduce manual reporting and one-off analysis.

Requirements

• Bachelor’s degree in a quantitative field or equivalent experience, such as marketing analytics, computer science, statistics, mathematics, or finance.
• 5+ years of equivalent professional experience.
• Strong technical skills with SQL, Excel, query tools, and data visualization tools.
• Experience with digital marketing analytics, paid media platforms, and agency partnerships.
• Experience designing and running experiments or pilots, including hypothesis formation.
• Strong analytical, communication, problem-solving, collaboration, and attention-to-detail skills, with comfort using AI tools for data preparation and analysis.

Culture & Benefits

• Collaborative, inclusive, no-ego culture focused on customer impact and continuous improvement.
• Comprehensive total rewards package with medical, retirement, wellness, and lifestyle benefits.
• Free hirify.global system and professional home monitoring.
• Employee Resource Groups supporting networking, mentoring, development, and advocacy.
• Mission- and values-driven environment with opportunities for growth and professional development.