8 часов назад
Digital Marketing Performance Manager
100 000 - 130 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital Marketing Performance Manager (Digital Marketing Analytics): Leading measurement, analysis, and optimization across paid media, email, web, and event campaigns with an accent on performance frameworks, attribution, and cross-channel reporting. Focus on analyzing funnel and pipeline metrics, building unified dashboards, supporting SEO and GEO initiatives, and driving test-and-learn optimization across matrixed marketing teams.
Location: Austin, TX, United States
Salary: $100,000–$130,000 annually
Company
is a global provider of IT solutions and services serving organizations through technology consulting and delivery.
What you will do
- Lead performance measurement frameworks across paid media, email, web, and event channels.
- Analyze pipeline creation, conversion rates, ROI, funnel health, and campaign results to produce actionable recommendations.
- Build campaign benchmarks and support dashboards, reporting infrastructure, attribution models, and a unified marketing performance environment.
- Identify optimization opportunities, performance trends, risks, and growth areas to inform investment and resource allocation.
- Support A/B tests, pilot programs, SEO and GEO initiatives, and organic search performance reporting.
- Collaborate with marketing teams, analytics, agencies, and vendors on tracking, data integrity, campaign attribution, and tools such as Google Tag Manager and Google Analytics.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or a related field.
- 5–10 years of experience in digital marketing performance, analytics, campaign optimization, or related roles.
- Experience with integrated marketing channels, marketing automation, CRM systems, campaign reporting, and channel analytics.
- Experience with tracking implementations, tagging governance, attribution reporting, and performance measurement frameworks.
- Advanced proficiency in Microsoft Excel and PowerPoint; intermediate to advanced proficiency with Marketo, Power BI, Google Tag Manager, Google Analytics, Tableau, CRM, and automation platforms.
- Ability to work independently as an individual contributor, manage multiple priorities, and collaborate across matrixed teams and external vendors.
Nice to have
- B2B marketing experience.
- Technology industry experience.
- Experience with data integration initiatives, unified reporting environments, or scalable marketing performance playbooks.
Culture & Benefits
- Continuous professional growth and leaderp opportunities.
- Health, wellness, and financial benefits, including medical, vision, dental, 401(k), and flexible spending options.
- Work in a highly matrixed environment with cross-functional marketing, analytics, and operations partners.
- Access to world-class facilities and workplace technology.
- Commitment to diversity as a minority- and woman-owned enterprise.
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