Senior Product Marketing Manager (AI)

Location: New York City Metropolitan Area or Miami, Florida, United States; hybrid workplace

Company

hirify.global develops solutions for the B2SMB market, with a focus on the US QSR restaurant industry and delivery marketplaces.

What you will do

• Define internal and external messaging for product solutions, use cases, and different audiences.
• Create product marketing assets, including web pages, sales and customer success decks, and battle cards.
• Plan and execute end-to-end launches and product updates with cross-functional partners.
• Conduct user research to identify workflows and pain points and turn insights into actionable direction.
• Support product-led growth through in-product experiences, funnel optimization, discovery, sales, onboarding, and cross-sell initiatives.

Requirements

• 5+ years of product marketing experience in B2SMB.
• Experience in the US QSR restaurant industry or delivery marketplaces is required.
• Ownership of a core product area from ICP and positioning through launches and field enablement.
• Ability to build messaging architectures and frameworks for fast-moving product environments.
• Strong written communication, editorial judgment, and ability to create differentiated messaging for non-technical audiences.
• Experience with user interviews, qualitative and quantitative insights, metrics, and funnel analysis.

Nice to have

• AI-first approach and experience using AI tools to automate and scale workflows.
• Experience collaborating with product, R&D, growth, design, and marketing teams.

Culture & Benefits

• Flexible hybrid work environment.
• Competitive compensation package including equity.
• Company-sponsored health, dental, vision, and mental health insurance.
• Paid parental leave.
• Responsible paid time off policy.