Senior Product Marketing Manager, Orchestration (AI)

Location: Austin, United States; hybrid work

Salary: $98,000–$147,000 per year for candidates based in the United States. Expected OTE: $113,000–$169,000 per year.

Company

hirify.global provides a customer engagement platform for personalized, cross-channel experiences, journey orchestration, AI-powered decisioning, and optimization.

What you will do

• Own go-to-market strategy, positioning, and messaging for orchestration products.
• Research buyer personas, end users, customers, competitors, market shifts, and emerging opportunities.
• Partner with product and product marketing teams to create differentiated orchestration-specific AI messaging.
• Develop product marketing content and collateral, including web pages, demos, sales decks, webinars, blogs, and customer stories.
• Lead launches and releases for new products, features, and enhancements.
• Drive product adoption through customer programs, thought leadership, enablement, demos, and roadmap presentations.

Requirements

• 6+ years of product or solutions marketing experience, preferably in high-growth B2B SaaS.
• Ability to develop strategic, comprehensive go-to-market plans.
• Strong technical literacy in AI and marketing automation, including the ability to explain agentic AI and journey orchestration to technical and non-technical audiences.
• Excellent written and verbal communication, presentation, critical-thinking, and decision-making skills.
• Experience taking products and features to market, managing multiple projects, and driving measurable results.
• Customer empathy, curiosity, problem-solving ability, and collaborative working style.

Nice to have

• B2B marketing experience across enterprise and SMB segments.
• Experience marketing products at the intersection of data, AI, and customer experience.
• Familiarity with journey orchestration tools, decisioning engines, or AI-assisted marketing platforms.

Culture & Benefits

• Hybrid ways of working with a curated in-office experience focused on community and collaboration.
• Equity grants, retirement and employee stock purchase plans, and flexible paid time off.
• Medical, dental, vision, life, disability, fertility, and equal paid parental leave benefits.
• Career pathing, learning platforms, and an annual learning stipend.
• Volunteer Week, donation matching, employee resource groups, and an inclusive workplace culture.

Hiring process

• AI-assisted tools may analyze application materials and support interview scheduling, recording, and note summarization.
• Recruiting teams remain involved in hiring decisions; candidates may request information, opt out, or request manual review depending on location.