AVP, Partner Sales (B2B SaaS)

Location: Based in Berlin or London; scope covers EMEA

Company

hirify.global provides a customer engagement SaaS platform that helps brands deliver personalized, cross-channel customer experiences using composable intelligence and AI-powered decisioning.

What you will do

• Own the full EMEA partner sales motion across direct co-sell and indirect channel routes to market.
• Set the regional partner strategy and operating model across markets with different levels of maturity.
• Lead Partner Sales Managers and Reseller Sales Managers across enterprise, general business, commercial, and channel segments.
• Build and govern reseller programs, including partner tiering, rules of engagement, enablement, and revenue accountability.
• Develop senior relationships with strategic partners including Deloitte, Accenture, WPP, Publicis, and Merkle.
• Use Salesforce, Crossbeam, Tackle, Clari, and Looker to monitor pipeline, partner engagement, and performance.

Requirements

• 15+ years of experience in partner sales, alliances, or channel sales within B2B SaaS.
• At least 7–8 years at Senior Director or AVP level, with ownership of multi-market revenue across direct and indirect motions.
• Proven experience leading channel sales teams, reseller programs, indirect revenue targets, tiering, governance, and enablement.
• Experience working with agency, SI, delivery, technology, cloud, ISV, channel, and VAR partners.
• Ability to define rules of engagement, resolve channel conflict, and operate as a peer to VP-level sales leadership.
• Fluent English required; additional European languages are strongly preferred.

Nice to have

• MarTech or adjacent SaaS ecosystem experience.
• Experience with Crossbeam or an equivalent account-mapping tool.
• Track record of creating operating models and playbooks from scratch.

Culture & Benefits

• Collaborative culture built around autonomy, accountability, high standards, inclusion, and work-life harmony.
• Competitive compensation that may include equity.
• Retirement and employee stock purchase plans.
• Flexible paid time off and comprehensive medical, dental, vision, life, and disability benefits.
• Family services including fertility benefits and equal paid parental leave.
• Professional development through career pathing, learning platforms, and an annual learning stipend.

Hiring process

• AI-assisted tools may be used during application screening, interview scheduling, recording, and note summarization.
• Recruiting teams remain involved in hiring decisions; candidates may have rights to request information, opt out, or request manual review depending on location.