Senior Product Marketing Manager

Location: Hybrid work in New York City, San Francisco, or Phoenix three times a week

Salary: $180,000–$200,000 base salary plus equity

Company

hirify.global provides an advanced AI-powered wealth and estate planning platform for financial institutions, RIAs, and wealth management firms.

What you will do

• Own positioning, messaging, and go-to-market strategy for the product suite, with a focus on enterprise clients.
• Lead end-to-end launches from positioning and messaging through internal enablement and external communications.
• Partner with Product, Sales, and Customer Success to drive enterprise feature understanding and adoption.
• Build and optimize lifecycle and email campaigns supporting activation, adoption, and retention.
• Develop sales enablement materials including competitive battlecards, talk tracks, and collateral.
• Conduct competitive analysis and voice-of-customer research while representing enterprise customer needs internally.

Requirements

• 5+ years of product marketing experience, ideally in B2B SaaS.
• Experience creating differentiated positioning and messaging frameworks for complex products and multiple audiences.
• Hands-on experience building, testing, and optimizing email campaigns with Customer.io, HubSpot, or similar platforms.
• Data-driven approach to launch effectiveness, feature adoption, and go-to-market metrics.
• Comfort using AI tools for research, content creation, competitive analysis, or campaign execution.
• Experience creating sales enablement content and managing multiple launches from strategy through execution.

Nice to have

• Customer or market research experience, including win/loss analysis, customer interviews, or voice-of-customer synthesis.
• Experience marketing in a regulated industry and navigating compliance and legal reviews.
• Customer marketing experience with case studies, testimonials, or customer stories.
• Experience with Userpilot, data and analytics platforms, Figma, Canva, or similar tools.
• Experience in financial services, wealth management, or estate planning.

Culture & Benefits

• Collaborative and supportive work environment focused on innovation.
• Medical, dental, and vision insurance with low-cost premiums.
• Company-paid life and disability insurance and paid parental leave upon eligibility.
• Company equity managed through Carta and a 401(k) with match and immediate vesting.
• Flexible PTO, paid holidays, birthday time off, and free lifetime estate planning.