Senior Global Product Marketing Manager (NGS)

Location: San Francisco or Carlsbad, California; 3 days per week onsite

Base salary: $114,000–$150,000 USD per year, plus bonus, equity, and benefits.

Company

hirify.global develops silicon-based DNA synthesis technology for applications in healthcare, agriculture, industrial chemicals, data storage, and genomics.

What you will do

• Develop strategic, multichannel integrated marketing plans for the Next Generation Sequencing portfolio.
• Create customer-centric content strategies and oversee blogs, case studies, videos, emails, social media, webinars, and campaign assets.
• Lead new product and campaign go-to-market execution across digital, field, commercial, PR, and tradeshow channels.
• Define and report KPIs including engagement, lead generation, conversion, and ROI.
• Collaborate with Product Management, Field Marketing, Digital Marketing, commercial leaders, agencies, and internal design teams.
• Manage marketing budgets, customer research, journey mapping, brand alignment, stakeholder reporting, and sales enablement materials.

Requirements

• Bachelor’s degree in Life Sciences is required.
• 5+ years of experience in Life Sciences Marketing, including experience with NGS applications.
• 5+ years of experience in product marketing management or marketing program management.
• Experience working strategically and tactically in a cross-functional, matrix organization.
• Proficiency with Microsoft Office or GSuite and working knowledge of project management software such as Smartsheet or MS Project.
• Strong communication, budgeting, prioritization, multitasking, and time-management skills.

Nice to have

• MBA.
• MS or PhD.

Culture & Benefits

• Hybrid work arrangement with regular onsite collaboration.
• Eligibility for bonus and equity in addition to base salary.
• Generous benefits package.
• Work supporting DNA synthesis and genomics applications across multiple industries.