Director, Acquisition (DTC)

Location: Remote - US

Base salary: $150,000–$180,000 per year, plus performance bonus and stock options for eligible roles.

Company

hirify.global develops science-focused foundational nutrition products designed to support customers’ health and wellness.

What you will do

• Own the acquisition strategy, creative testing, and scaling roadmap for Meta and TikTok Ads.
• Architect and optimize campaign structures, account setups, and bidding models with agency partners.
• Direct agency media buyers and manage paid social investment at multi-million-dollar monthly scale.
• Build data-backed feedback loops between media performance and internal, external, influencer, and creator teams.
• Guide testing of visual hooks, formats, scripts, calls to action, whitelisting, and Spark Ad campaigns.
• Manage CAC, blended MER, ROAS, new and winback customers, LTV alignment, and attribution across MTA, MMM, and post-purchase surveys.

Requirements

• 6–10+ years of experience in performance or paid social marketing.
• Proven success scaling paid social budgets to multi-million-dollar monthly spend for a high-growth DTC, subscription, or CPG brand.
• Deep technical expertise with Meta Ads Manager, TikTok Ads Manager, MTA, and MMM.
• Strong understanding of subscriptions, repeat purchase behavior, CPG unit economics, and velocity metrics.
• Experience deriving actionable insights from complex datasets.
• Experience managing and partnering with agencies, media buyers, data analysts, and creative teams.

Nice to have

• Experience at a high-growth DTC subscription brand.
• Experience supporting omnichannel expansion into retail and new product line extensions.

Culture & Benefits

• 100% remote work for this role, with benefits and PTO based on the employee’s country of residence.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO.
• In-person team meetups for collaboration, team building, and productivity.
• Performance-focused environment centered on continuous improvement and direct impact.
• Product access, branded merchandise, and a monthly telecom stipend for eligible team members.
• Benefits and insurance provided as required by the applicable country’s law.