Director, Performance Media | Perricone MD

Location: New York City, US; hybrid work model with 3 days in the office and 2 days from home

Salary: $110,000–$130,000

Company

hirify.global is a global ecommerce group operating beauty and sports nutrition businesses, including Perricone MD, with more than 2,500 employees and teams in locations including Manchester and New York.

What you will do

• Own the US paid media strategy and execution across Meta, TikTok, YouTube, and Google Search and Display.
• Drive customer acquisition, revenue growth, CAC, ROAS, Cost of Sales, and channel-level KPI performance.
• Manage budget allocation, pacing, channel mix optimization, and full-funnel growth initiatives.
• Lead campaign optimization, testing across creative, audiences, bidding, and landing pages, and maintain accurate tracking and measurement.
• Manage and mentor the in-house media team, including Senior Managers of Affiliates and Paid Social.
• Partner with Creative, Brand, CRM, Ecommerce, Finance, Analytics, platform partners, agencies, and the UK central performance media team.

Requirements

• 5+ years of experience in Performance Marketing or Paid Media, with a track record in DTC and/or beauty.
• Experience managing high-growth media budgets of $5M+ and delivering against CAC and ROAS targets.
• Advanced expertise across Meta, TikTok, and Google/YouTube advertising platforms.
• Strong understanding of attribution, incrementality, A/B testing, campaign tracking, and measurement.
• Experience leading direct reports and cross-functional projects.
• Ability to collaborate with international teams while maintaining ownership of local US execution and results.

Culture & Benefits

• Hybrid work model with three office days and two home-working days per week.
• Medical, dental, and vision plans.
• 401(k) match of up to 5%.
• Generous paid time off and short- and long-term disability coverage.
• Exclusive discounts on hirify.global brands.
• Inclusive workplace with disability accommodations available during the recruitment process.