Director, Conversion Strategy

Location: New York, NY; hybrid in-office three days per week, with remote work available up to two days per week

Salary: $115,000–$140,000 per year in New York

Company

hirify.global operates brands and audience relationship programs serving millions of subscribers through newsletters, notifications, lifecycle marketing, and onsite experiences.

What you will do

• Lead conversion strategy across onsite experiences, in-app engagement, newsletters, and paid subscriptions.
• Optimize customer journeys from anonymous visitors to known users, app users, and paid subscribers.
• Define how Martech platforms such as Piano and Digioh support acquisition and subscription roadmaps.
• Develop audience segmentation and offer strategies to deliver the right experience at the right time.
• Own the onsite experimentation roadmap, including A/B testing, gating, and user journey optimization.
• Establish KPIs and reporting frameworks while monitoring conversion performance and subscription growth.

Requirements

• Bachelor’s degree or equivalent experience in marketing, platform operations, growth marketing operations, product, or a related field.
• 10+ years of experience in marketing, growth strategy, conversion optimization, subscription marketing, or customer acquisition.
• Proven success optimizing conversion strategies for newsletters, apps, and paid subscription businesses.
• Hands-on experience with Piano, Digioh, or comparable Martech platforms.
• Strong analytical, communication, strategic thinking, stakeholder management, and cross-functional collaboration skills.
• Experience managing multiple projects, partnering with marketing, product, and engineering teams, and mentoring a direct report.

Culture & Benefits

• Work within a centralized Growth and Audience Relationship team alongside Email, Product, App, Data, and Editorial functions.
• Unlimited paid time off, paid holidays, and paid parental leave.
• Medical, dental, vision, prescription, life, disability, health savings, and flexible spending benefits.
• 401(k) savings plan with company matching, tuition reimbursement, commuter benefits, and family care benefits.
• Approximately 5% travel is required.