Performance Marketing/Growth Manager (App Campaigns)

Location: Remote within the LATAM region

Company

hirify.global is a communications and financial services company providing prepaid communication and payment services through products including Boss Money and Boss Revolution.

What you will do

• Execute and optimize paid user acquisition campaigns across Meta, TikTok, Snapchat, Google Ads, Reddit, X, and other channels.
• Develop channel strategies and support acquisition targets measured by CPI, CPA, and ROAS.
• Analyze the full performance funnel from ad impression through install, activation, and downstream conversion.
• Plan and execute creative A/B tests, monitor asset performance, and build a structured testing framework.
• Translate performance data into optimization actions and collaborate with designers and creative teams on app campaigns.
• Experiment with new acquisition channels, strategies, creative concepts, and AI tools for marketing workflows.

Requirements

• At least 3 years of experience managing paid campaigns in user acquisition, performance marketing, or growth.
• Hands-on B2C app acquisition experience.
• Practical experience with Meta, TikTok, and Snapchat paid campaigns.
• Strong analytical skills and the ability to turn performance data into optimization decisions.
• Fluent written and spoken English; the interview process is conducted in English.
• Applicants must be located in LATAM.

Nice to have

• Experience with Tableau, MMPs, Google Ads, DSPs, Reddit, or other paid channels.
• Experience in fintech, remittance, or financial apps.
• Understanding of ASO and influencer marketing.
• Experience using AI tools for creative production, copywriting, analysis, or workflow automation.

Culture & Benefits

• 100% remote work within the LATAM region under a B2B employment arrangement with gross compensation.
• Stable long-term role with an annual performance review.
• Hardware, professional training, seminars, and conference compensation.
• Continuous learning and career growth opportunities.
• Company-supported English classes and a referral program.