Senior Manager, Marketing Operations

Location: Remote in Canada or the United States, with Eastern or Atlantic Timezone alignment. Candidates must be Canadian citizens or eligible to work in Canada and must complete a criminal records check upon hire.

Salary: CAD $152,000–$180,000 per year, including base salary and a performance-based variable component, plus equity.

Company

hirify.global provides a cloud-based video security platform that transforms camera systems into real-time operational insights for businesses.

What you will do

• Provide reporting, analytics, dashboards, and insights for marketing, sales, leadership, and other business partners.
• Maintain and optimize HubSpot architecture, workflows, data mapping, integrations, and customer data foundations.
• Own campaign architecture and reporting in Salesforce and ensure accurate HubSpot-Salesforce synchronization.
• Support revenue technology operations, including CRM integrations, lead-flow optimization, data hygiene, campaign setup, and tracking.
• Collaborate with Demand Generation, Sales Operations, Go-to-Market, Product, and Customer Success teams to improve lead acquisition and distribution.
• Identify operational inefficiencies and implement process improvements that support scalable growth.

Requirements

• 5+ years of experience in Marketing Operations, RevOps, Demand Generation, or Marketing Analytics.
• Deep knowledge of HubSpot and Salesforce, including CRM architecture, setup, workflows, data mapping, integrations, and synchronization.
• Strong analytical skills and the ability to translate data into actionable business insights.
• Advanced Excel or Google Sheets skills, including pivot tables, lookup functions, formulas, and filters.
• Understanding of B2B sales, marketing, and customer success processes, content, and technology.
• Bachelor’s degree in Marketing, Data/Analytics, Business Administration, or an equivalent qualification; experience in startup or scale-up environments and cross-functional team leadership.

Nice to have

• Experience with Marketo, Gong, Outreach, Salesloft, Sales Navigator, Gainsight, marketing automation, ad tech, or analytics tools.
• Experience with CRM systems beyond HubSpot, especially Salesforce, and HubSpot-Salesforce integrations.

Culture & Benefits

• Remote flexibility with clear expectations about how and where work gets done.
• Meaningful equity for full-time permanent employees.
• Comprehensive benefits and monthly wellness reimbursement.
• Merit-based growth, candid feedback, and a collaborative culture built around urgency, quality, teamwork, and trust.
• Social and learning activities including So-learns, hirify.global-o, and So-lunches.

Hiring process

• 45-minute introductory call with a Talent Partner.
• 60-minute interview with the CMO and VP of Revenue Operations, followed by a 60-minute practical assessment interview.
• References, offer, and onboarding.