Lifecycle Marketing Specialist (SaaS)

Location: Hybrid role with onsite expectations three days per week, Tuesday–Thursday, at the Downtown Boston office; Boston, MA, United States.

Annual base salary: $110,000–$130,000, plus eligibility for a target bonus.

Company

hirify.global builds enterprise-grade yet easy-to-use service software for employee and customer experiences, including AI-powered CX and IT solutions.

What you will do

• Execute always-on demand generation, trial journey, re-engagement, and win-back nurture campaigns across the Employee Experience product family.
• Own and revamp underperforming programs, defining KPIs and reporting on results.
• Build journey frameworks with personalization and dynamic content infrastructure.
• Coordinate lead hand-offs, MQL scoring thresholds, and routing rules with Digital Marketing and Sales/SDR teams.
• Align nurture messaging with Content Strategy and Product Marketing across the buyer journey.
• Monitor email and database health, deliverability, unsubscribes, blacklist status, and campaign performance.

Requirements

• 4–6+ years of experience in B2B email or lifecycle marketing, ideally in SaaS.
• Hands-on experience with marketing automation platforms, preferably Marketo, including nurture logic, triggers, and segmentation.
• Familiarity with Salesforce, lead scoring, and lead routing processes.
• Working knowledge of HTML and CSS for email production.
• Analytical ability to interpret campaign performance data and recommend improvements.
• Experience collaborating with content, demand generation, and sales teams, plus knowledge of email deliverability and GDPR/CCPA compliance.

Culture & Benefits

• Inclusive workplace focused on diverse teams and backgrounds.
• Flexible thinking and opportunities for career growth.
• Hybrid work arrangement with regular onsite collaboration in Boston.
• Target bonus eligibility in addition to the annual base salary.