Social Media & Digital Marketing Specialist

Location: Bangalore, India

Company

hirify.global provides a unified risk decisioning platform for compliance, fraud, and transaction risks, powered by a 1 billion+ identity knowledge graph and used by banks, fintechs, retailers, and digital platforms worldwide.

What you will do

• Plan and execute social media campaigns for product launches, reports, webinars, and industry events.
• Lead real-time social coverage for flagship events, including live updates, quote cards, videos, and highlights.
• Create, publish, optimize, and repurpose content across LinkedIn, X, and other relevant platforms.
• Develop executive thought leadership content and amplification plans, and manage employee advocacy initiatives.
• Coordinate with performance marketing on campaign messaging, assets, UTM tracking, landing page content, and calls to action.
• Monitor social conversations and campaign performance, identifying trends and providing actionable insights on reach, engagement, traffic, and conversions.

Requirements

• 3–5 years of experience in B2B social media marketing, preferably in SaaS, fintech, cybersecurity, or enterprise technology.
• Experience managing social media for events, product launches, webinars, and thought leadership campaigns.
• Strong understanding of LinkedIn and X best practices.
• Excellent copywriting and storytelling skills.
• Familiarity with digital marketing fundamentals, campaign analytics, UTM tracking, and conversion optimization.
• Experience with social media management and analytics tools, plus the ability to manage multiple priorities in a fast-paced environment.

Culture & Benefits

• Self-motivated people are trusted to work independently.
• Performance is valued over hours worked.
• Speed, ownership, and impact are core expectations.
• Competitive salary with potential equity.
• Health benefits, flexible PTO, and a learning budget.