Digital Marketing Specialist

Location: Sydney, New South Wales, Australia. Hybrid work model with onsite work at least 50% of the time for employees within commuting distance of a hirify.global office.

Company

hirify.global provides AI-powered governance, risk, and compliance SaaS solutions through the hirify.global One Platform.

What you will do

• Execute localized paid social, paid search, email, and web campaigns targeting APAC accounts and personas.
• Develop digital programs with APAC Field Marketing and translate regional insights into localized campaigns.
• Build campaign audiences, UTM tracking, marketing automation journeys, and nurture flows using marketing tools and CRM systems.
• Coordinate with Field Marketing, Sales, and SDR teams on lead routing and follow-up cadence.
• Monitor campaign performance, optimize bids, audiences, and creative, and provide stakeholder reporting.
• Support APAC event promotion, local audience list-building, campaign documentation, and marketing calendars.

Requirements

• 2–4 years of experience executing digital marketing campaigns, preferably in B2B SaaS.
• Direct experience running digital advertising campaigns in APAC markets.
• Hands-on experience with Marketo, Salesforce or similar CRM systems, and 6sense.
• Proficiency with LinkedIn Ads, Google Ads, Meta, and regional APAC publisher and media platforms.
• Experience with conversion tracking, audience targeting, retargeting, media buying, budgeting, bidding, and campaign optimization.
• Working knowledge of APAC data privacy requirements, including Australia's Privacy Act and Singapore's PDPA.

Nice to have

• Understanding of adtech and programmatic advertising.

Culture & Benefits

• Flexible hybrid work environment with globally distributed teams.
• Comprehensive health benefits, generous paid time off, wellness programs, and global days of service.
• Meeting-free days and a culture focused on creativity, experimentation, and continuous learning.
• Employee Resource Groups and resources supporting diversity, education, and inclusion.
• Office hubs across the United States, Canada, the United Kingdom, Ireland, Hungary, Germany, India, Singapore, and Australia.