Sales Development Representative (Digital Investigative Software)

Location: Waterloo, Canada; hybrid workplace with occasional in-person attendance based on team needs.

Salary: CAD 50,000–75,000 per year total target compensation.

Company

hirify.global develops digital investigative software for acquiring, analyzing, and sharing evidence from computers, smartphones, tablets, and IoT-related devices.

What you will do

• Qualify marketing-generated sales leads using defined criteria, with a primary focus on inbound lead response.
• Conduct outbound prospecting by phone, email, and social media to identify customer needs and qualify interest.
• Schedule discovery meetings between sales-ready prospects and Account Executives.
• Use prospecting and marketing automation tools such as SalesLoft, ZoomInfo, LinkedIn Navigator, and Pardot.
• Maintain accurate contact and pipeline data in Salesforce.
• Provide knowledgeable service to prospects and collaborate with cross-functional sales and marketing teams.

Requirements

• 2+ years of experience in sales or customer service, including the ability to work under pressure.
• University degree or college diploma in Business, Marketing, or an equivalent qualification.
• Strong analytical, relational, negotiation, verbal, and written communication skills.
• Organized, self-starting, goal-oriented, resilient, and comfortable with change.
• Proficiency in Microsoft Office and familiarity with social media tools such as LinkedIn and Twitter.

Nice to have

• Experience with a CRM system such as Salesforce.
• Familiarity with lead generation, follow-up, and tracking processes.
• Experience with lead prospecting software or chatbot monitoring.
• Additional European language proficiency.

Culture & Benefits

• Hybrid-flexible work model supporting productivity and work-life balance.
• Generous time-off policies and competitive compensation.
• Healthcare and retirement benefits.
• Volunteer opportunities, reward and recognition programs, employee committees, and resource groups.
• Learning and development support within an inclusive workforce.

Hiring process

• Selected candidates may be asked to provide examples demonstrating the company’s CARE, OWN, DEDICATE, and EVOLVE values.
• Employment offers are contingent on satisfactory completion of a background check.
• Accommodation is available throughout the hiring process upon request.