Director of Commercial Marketing (Medical Robotics)

Location: San Mateo, CA, United States; willingness to travel 30% for customer visits, conferences, case observations, and institutional engagement.

Annual salary: $190,000–$219,000.

Company

hirify.global develops the Focalist System, combining real-time imaging, robotics, and artificial intelligence to make precise healthcare interventions more accessible.

What you will do

• Lead commercialization and hospital market development for the Focalist platform in partnership with Sales.
• Develop procedure- and specialty-specific clinical value propositions, hospital selling strategies, ROI models, and competitive positioning.
• Build KOL networks and engage clinical societies, guideline committees, and academic programs to support procedure adoption.
• Create case studies, procedure videos, brochures, white papers, conference abstracts, and sales enablement materials.
• Lead clinical evidence, early-adopter, pilot launch, and reference-site programs while measuring outcomes, adoption, and workflow impact.
• Build and develop a clinical marketing team covering specialty marketing, hospital audiences, and clinical evidence.

Requirements

• Bachelor’s degree required; MBA or advanced degree preferred.
• 7+ years of progressive clinical or commercial marketing experience in medical devices, robotics, or capital equipment.
• At least 5 years of surgeon-facing clinical marketing experience with demonstrated procedure adoption and utilization growth in a therapeutic medical device or surgical robotics company.
• Experience with KOL development, clinical society engagement, market development, health economics, customer segmentation, persona development, and voice-of-customer programs.
• Strong analytical, strategic, executive communication, and cross-functional influencing skills.
• Direct operating-room experience is strongly preferred; willingness to travel 30% is required.

Nice to have

• Experience in procedural robotics, capital equipment, or minimally invasive surgical technology.
• Familiarity with image-guided procedures, ultrasound, and specialties such as urology, interventional radiology, transplant, emergency medicine, or regional anesthesia.
• Prior leadership of clinical pilots, early-adopter programs, or reference-site development.
• MBA or another advanced degree.

Culture & Benefits

• Human-centered mission focused on improving the patient journey and reducing the cost of care.
• Cross-functional collaboration with Product, Clinical Affairs, Regulatory, Sales, and Marketing Communications.
• Opportunity to build a high-performing clinical marketing team and establish scalable commercialization capabilities.
• Work includes customer visits, conferences, case observations, and institutional engagement.