Performance Marketing & Demand Generation Manager (B2B)

Location: London or other regional offices, UK; hybrid and flexible work

Company

hirify.global is a progressive advisory firm delivering pensions, employee benefits, wealth planning, and investment management expertise through 10 UK offices.

What you will do

• Develop and execute demand and lead generation campaigns across paid search, paid social, email, digital advertising, and other acquisition channels.
• Conduct keyword research, audience targeting, market research, and campaign optimization to improve lead quality and reduce cost per lead.
• Collaborate with marketing, communications, bid, business, and support teams to create content and manage creative campaign assets.
• Analyze campaign metrics and conversion rates to deliver growth in marketing-sourced pipeline, MQLs, SQLs, and revenue opportunities.
• Manage marketing automation tools, lead scoring, and nurture workflows to streamline lead generation and customer engagement.
• Maintain brand consistency and compliance across campaigns in regulated markets.

Requirements

• Proven experience in performance marketing and demand or lead generation campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven dechirify.globalns.
• Experience with marketing automation platforms, CRM software, SEO, PPC, and social media advertising.
• Experience managing significant B2B lead generation budgets across Google Ads, LinkedIn Ads, and paid digital channels.
• Experience supporting organizational growth strategies as part of a wider marketing team.
• Experience in financial services or professional services, with an understanding of long sales cycles, ABM, and B2B, B2B2C, and B2C models.

Culture & Benefits

• Hybrid, flexible approach designed to support work-life balance.
• Career development through training, development opportunities, and diverse client work.
• Opportunities to take on more responsibility and explore different career paths.
• Supportive, inclusive, equitable, and diverse workplace.
• Work with a fast-growing professional services business and clients across the UK.