Senior Manager, Vertical Product Marketing (Public Sector)

Location: Ottawa, Canada

Company

TrendAI™ is a global AI security business that provides consolidated visibility and security capabilities through the TrendAI Vision One™ platform.

What you will do

• Develop public-sector value propositions and positioning for civilian, defense, intelligence community, state, and local government audiences.
• Build and execute US public-sector go-to-market strategies, including audience definition, buyer journey mapping, competitive positioning, and federal-specific motions.
• Create federal-focused web pages, presentations, whitepapers, customer stories, webinars, and demand-generation assets.
• Develop pitch decks, talk tracks, battlecards, objection-handling materials, and use-case briefs for sellers, channel partners, and systems integrators.
• Research public-sector regulations, cybersecurity frameworks, competitive dynamics, AI threats, and customer needs, translating findings into recommendations for sales, marketing, and product teams.
• Collaborate with sales leaders, campaign and content teams, channel partners, systems integrators, and cross-functional teams to measure impact and refine go-to-market priorities.

Requirements

• 5+ years of experience in cybersecurity, enterprise SaaS, platform software, product marketing, vertical marketing, or go-to-market strategy.
• Direct experience marketing to US federal agencies and state or local governments is highly preferred.
• Understanding of federal procurement and acquisition processes, contracting vehicles, authorization-to-operate timelines, and mission-critical operational requirements.
• Knowledge of public-sector frameworks and mandates including FedRAMP, StateRAMP, FISMA, and NIST 800-53/CSF.
• Exceptional written and verbal communication, strategic thinking, market analysis, project management, and cross-functional collaboration skills.
• No sponsorship will be provided for work permit applications or renewals for this position, now or in the future.

Culture & Benefits

• Group health and dental benefits, telehealth services, life insurance, disability coverage, and critical illness insurance.
• Pre-partum, maternity, parental, and medical leave.
• Mental health and wellness programs, including a wellness incentive.
• Retirement savings programs with company matching, paid time off, and 14 annual holidays.
• Tuition assistance, employee resource groups, ongoing learning opportunities, and a focus on work-life balance, equity, inclusion, and collaboration.
• Competitive compensation with a bonus opportunity tied to company performance.