Director, Marketing Operations & Technology (AI)

Location: New York, New York, United States; office presence required 4 days per week

Salary: $150,000–$190,000 per year

Company

hirify.global provides an AI-driven real estate technology platform that unifies market insights, collaboration, and workflow tools for professionals, investors, and customers.

What you will do

• Own marketing automation architecture, lead lifecycle and scoring models, database health, segmentation, and Salesforce integration.
• Administer and optimize sales engagement tools such as Gong Engage or Outreach, ensuring adoption and clean activity data flow into Salesforce.
• Manage meeting and conversion routing from form submission through booked meeting, including assignment rules, SLAs, and CRM activity logging.
• Operationalize AI-native GTM tools such as Qualified and Clay, testing MVPs and scaling effective signal-based enrichment and outreach workflows.
• Partner with Marketing on website forms, lead capture, intent signals, chat conversions, and web-to-CRM handoffs.
• Build funnel, campaign, attribution, lead-quality, and account-engagement reporting across Marketo and Salesforce while partnering with Analytics and Data Engineering.

Requirements

• 8+ years of experience in marketing operations, revenue operations, or a related function at a B2B SaaS company.
• 2+ years in a senior individual contributor or leadership role.
• Expert-level administration of a marketing automation platform such as Marketo or HubSpot, including program architecture, database management, and Salesforce integration.
• Hands-on administration of sales engagement platforms such as Outreach or Gong Engage, with an understanding of how engagement data connects to pipeline.
• Experience with meeting routing tools such as Chili Piper, including routing logic, SLA configuration, and CRM activity logging.
• Strong Salesforce fluency, including data models, reports, dashboards, lead-to-opportunity conversion logic, and campaign member data.

Nice to have

• Experience with AI-native GTM tools such as Qualified, Clay, or similar platforms.
• Broad experience across marketing, sales, analytics, and emerging GTM technologies.

Culture & Benefits

• Executive coaching, training, career development programs, and an education stipend.
• Health, dental, and vision benefits, pre-tax commuter benefits, and a 401(k) plan.
• Equity packages, flexible PTO, and a generous family leave program.
• Open-floor-plan environment supporting cross-functional collaboration.
• Wellness events, clubs, team lunches, and quarterly social events.
• Emphasis on excellence, customer focus, curiosity, ownership, inclusion, and work-life balance.