Product Marketing Manager (Insurtech)

Location: South Africa; fully remote

Company

hirify.global is a technology-driven insurance company developing group insurance products and behavioural health experiences for employers, employees, and insurer partners.

What you will do

• Own product positioning, messaging hierarchies, and narrative frameworks for product features and launches.
• Plan and run go-to-market programmes from cross-functional alignment through measurement and iteration.
• Produce high-quality thought leadership, sales materials, in-product copy, campaign copy, and other collateral.
• Build sales enablement assets including pitch decks, objection-handling guides, case studies, demo frameworks, and battlecards.
• Maintain competitive and market intelligence and turn findings into actionable recommendations.
• Co-own carrier partnership go-to-market execution and work with legal and compliance to ensure published materials are accurate.

Requirements

• Around four years of product marketing experience, ideally in a complex B2B or regulated environment.
• Experience developing strategic positioning and messaging for complex products and distinct audiences.
• Strong copywriting, editing, and written communication skills with meticulous attention to detail.
• Product knowledge and technical fluency, including the ability to translate product features, integrations, data, and roadmap details into business outcomes.
• Proven ownership of end-to-end go-to-market programmes and sales enablement.
• Ability to influence stakeholders across Product, Marketing, Sales, leadership, legal, and compliance.

Culture & Benefits

• Fully remote and flexible working with a remote working package including laptop, desk, and chair.
• Access to a co-working space, the hirify.global wellbeing app, rewards, discounts, and wellbeing services.
• R400 per month for a personal development and wellbeing budget.
• Medical benefits, group cover, pension contributions, and competitive base salary.
• 25 days of annual leave, one additional personal day, and 13 South African public holiday days.
• Generous parental leave and unlimited professional coaching sessions.