2 дня назад
Marketing Manager, Paid Acquisition (Hybrid @ Bellevue, WA)
145 000 - 160 000$
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Marketing Manager, Paid Acquisition (Meta/Google/TikTok): Operating and optimizing multi-channel paid acquisition campaigns for a national consumer marketplace with an accent on mobile app growth, campaign quality, budget pacing, and attribution. Focus on diagnosing auction, creative, targeting, and tracking issues, designing interpretable tests, and connecting channel performance to marketplace growth.
Location: Hybrid in Bellevue, Washington, United States
Salary: $145,000–$160,000 per year, plus equity
Company
operates a local consumer marketplace that helps people buy, sell, and connect through goods, services, rentals, jobs, and other local offerings.
What you will do
- Own daily and weekly paid-channel operations across Meta, Google/YouTube, TikTok, Snap, and emerging platforms.
- Translate growth strategy and budget allocations into media plans by channel, market tier, objective, audience, and campaign type.
- Build, traffic, maintain, and QA campaigns, including targeting, bidding, budgets, placements, creative mapping, UTMs, and launch checks.
- Monitor and optimize CPI, CPM, CTR, CVR, installs, reach, frequency, geographic performance, and creative fatigue.
- Diagnose performance changes, surface risks and variances, and recommend what to scale, adjust, pause, or investigate.
- Design structured tests and partner with creative, growth, and platform teams to turn performance signals into action.
Requirements
- 5+ years of hands-on paid acquisition, performance marketing, or media-buying experience.
- Deep experience with Meta Ads Manager and Google Ads, including mobile app acquisition and YouTube campaigns.
- Experience operating TikTok campaigns; Snap experience is strongly preferred.
- Experience managing substantial multi-channel budgets with disciplined pacing and forecasting.
- Fluency in mobile acquisition measurement and attribution, including MMPs such as AppsFlyer, campaign taxonomy, UTMs, deep links, and event tracking.
- Strong analytical skills, attention to detail, concise communication, and the ability to distinguish auction, creative, targeting, tracking, and normal-variance issues.
Nice to have
- Experience with geo-based media planning, DMA-level analysis, incrementality testing, or matched-market studies.
- Experience with retargeting, reactivation, reach-and-frequency campaigns, or upper-funnel video.
- Familiarity with BigQuery, Tableau, SQL, or similar analytics environments.
- Experience with two-sided marketplaces, local-density products, creative teams, creators, or UGC production partners.
Culture & Benefits
- Hybrid work in Bellevue, Washington, for a US role.
- Health insurance, healthcare savings and spending accounts, retirement savings with a 401(k) match, life insurance, and disability benefits.
- Paid sick leave, family and medical leave, vacation, and 12 company holidays.
- Flexible vacation policy; full-time exempt employees generally take 3–5 weeks of planned vacation annually.
- Equity is included as part of compensation.
- Collaborative, low-ego, high-ownership environment focused on improving marketplace growth and learning speed.
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