Performance Marketing Manager (AI)

Location: On-site in San Francisco, United States; candidates must be based there or willing to relocate.

Salary: $150,000–$180,000 per year, plus performance bonus and equity.

Company

hirify.global is an AI-native commercial insurance company rebuilding the insurance business as software.

What you will do

• Own paid acquisition across Google, Meta, and lead-bidding marketplaces, managing budgets against CAC, conversion, and qualified pipeline.
• Develop acquisition strategies for construction, med spas, manufacturing, and new verticals.
• Optimize the full funnel from click to quote to bind, including landing pages, messaging, targeting, and conversion flows.
• Run A/B tests across ads, creative, audiences, landing pages, and channels; scale successful experiments and stop underperforming campaigns quickly.
• Partner with sales to evaluate lead quality and with engineering to automate bidding, pacing, attribution, reporting, and creative generation.
• Build repeatable performance playbooks and scalable systems for rapid vertical expansion.

Requirements

• 5+ years of experience in performance marketing, paid acquisition, or growth marketing.
• Hands-on experience managing Google Ads and Meta campaigns with meaningful budgets.
• Experience with lead-based acquisition funnels, preferably for B2B, SMB, or high-consideration products.
• Strong understanding of CAC, conversion rates, attribution, funnel economics, analytics tools, pixels, conversion tracking, and UTM frameworks.
• Ability to run structured experiments, analyze data in spreadsheets, and make decisions tied to pipeline and revenue.
• Willingness to work on-site in San Francisco and collaborate in person with sales and engineering.

Nice to have

• Experience with lead-bidding marketplaces, third-party lead sources, or closed-loop attribution systems.
• Experience supporting multi-vertical acquisition strategies.
• Exposure to automation, scripting, or AI tools for creative generation and campaign optimization.
• Prior startup or high-growth company experience.

Culture & Benefits

• On-site, in-person work from Monday to Friday with long days and high standards.
• Direct ownership of revenue-impacting systems and close feedback loops with sales and engineering.
• Uber commuter benefits.
• Breakfast, lunch, dinner, snacks, drinks, and coffee provided.
• Free gym membership plus health, dental, and vision insurance.

Hiring process

• People screen focused on fit and alignment.
• Lead screen focused on skills and judgment.
• Super day focused on operating in real time.