Director, Product Marketing (AI)

Location: U.S. work authorization required; visa sponsorship is not available.

Salary: $185,000–$240,000 per year

Company

hirify.global provides an AI-native talent acquisition platform through hirify.global Recruit and hirify.global Spot, helping organizations source, screen, engage, and hire candidates.

What you will do

• Own positioning and messaging across the hirify.global Recruiting Platform, from corporate narrative to product, feature, and persona messaging.
• Develop and present category narratives for senior leadership, analysts, and press.
• Lead market intelligence, including market sizing, competitive analysis, gap analysis, and SWOT evaluation.
• Drive outcome-based product launches and measure impact on hiring speed, quality, cost, and candidate experience.
• Develop pricing, packaging, value, and ROI strategies with Product, Finance, Marketing, and Engineering.
• Build sales enablement materials and establish operating standards, metrics, and processes for the product marketing function.

Requirements

• 8+ years of B2B product marketing experience, including Director-level or higher work.
• Experience in startup to mid-sized companies as a hands-on operator in a resource-lean environment.
• Proven success with category narratives and outcome-based launches in B2B SaaS, particularly AI or automation.
• Expertise in enterprise software go-to-market, buyer personas, purchasing dynamics, pricing, packaging, and competitive strategy.
• Experience partnering with Product and Engineering to influence roadmaps and coordinate launches.
• U.S. work authorization is required; visa sponsorship is not available.

Nice to have

• HR Tech or talent acquisition experience.
• Product-led or B2C viral growth experience.
• MBA and experience actively using AI tools for research, content, competitive analysis, and GTM execution.

Culture & Benefits

• Medical, dental, vision, life insurance, HSA, and FSA benefits.
• Stock options, retirement plan with company match, and flexible paid time off.
• Home office, education, and wellness stipends.
• Paid holidays and parental leave for birthing and non-birthing parents.
• In-office perks include transportation and parking subsidies, daily lunch, snacks, beverages, and a wellness room.