Product Marketing Lead (AI)

Location: New York, NY; in-office 5 days per week

Salary: $150,000–$250,000 per year, plus equity

Company

hirify.global is building an AI-native platform that enables marketers to buy creator-led advertising with the speed, control, and measurement of major performance advertising platforms.

What you will do

• Build and own the product marketing function, including ICP definition, positioning, messaging, personas, use cases, and competitive frameworks.
• Lead end-to-end product launch planning, phased rollouts, milestone definitions, communications, adoption metrics, and activation strategies.
• Translate complex ad-tech and AI capabilities into clear, credible narratives for sophisticated buyers.
• Create sales enablement materials including one-pagers, pitch decks, talk tracks, demo scripts, video assets, website copy, and email copy.
• Partner with Product, Sales, Growth, Communications, the CEO, and CTO to align launches and represent customer needs.
• Define and monitor funnel KPIs from pitch through close, onboarding, and retention, using results to improve launches.

Requirements

• 8+ years of experience in product marketing.
• Proven 0-to-1 B2B product marketing experience with end-to-end launch ownership.
• Deep understanding of marketing and advertising, including brand decision-making, funnel measurement, and optimization.
• Exceptional positioning, narrative, analytical, storytelling, and communication skills.
• Strong cross-functional leadership and experience influencing product decisions in a technology-driven environment.
• Ability and willingness to work in-office five days per week in New York, NY.

Nice to have

• Passion for the creator economy and digital advertising.
• Strong interest in using AI tools and LLMs to automate manual work and increase leverage.
• Entrepreneurial mindset and experience working in zero-to-one environments.
• Aspiration to grow into a leadership role.

Culture & Benefits

• Opportunity to define a product marketing function as an early team member at a hypergrowth startup.
• Flexible paid time off.
• Comprehensive medical coverage through Aetna, plus dental and vision plans through Guardian.
• 401(k) retirement plan and a $100 monthly lifestyle credit.
• Daily office lunches and snacks, with dinner provided Monday through Thursday.
• Subsidized Wellhub access and an on-site building gym.