CRM Manager (AI)

Location: Mexico City, hybrid

Company

hirify.global is a fast-growing Series B fintech offering buy-now-pay-later services and flexible payment solutions for consumers and merchants in Mexico.

What you will do

• Lead CRM strategy and execute multi-channel campaigns across email, SMS, WhatsApp, push, and in-app channels.
• Build automated, segmented customer journeys for new and returning customers throughout the lifecycle.
• Design A/B tests, analyze campaign performance, and provide actionable recommendations to stakeholders.
• Manage budgets and monthly allocations for messaging platforms and marketing tools.
• Incorporate AI into copywriting, segmentation, automation, and CRM workflows while encouraging adoption across the team.
• Mentor CRM Specialists and collaborate with product, marketing, commercial, and credit teams.

Requirements

• Intermediate Excel skills, CRM platform experience, campaign analytics, customer segmentation, and A/B testing methodology.
• Strong decision-making, analytical and critical thinking, leadership, communication, time management, and teamwork skills.
• Daily use of AI tools, basic prompt engineering, AI-assisted copywriting, and AI automation experience or strong willingness to learn.
• BA in Marketing, Business Administration, Communications, International Relations, or a related field.
• Spanish: native proficiency; English: advanced proficiency.

Nice to have

• Advanced SQL and Excel skills.
• Experience with CleverTap or Twilio.

Culture & Benefits

• Hybrid work arrangement in Mexico City.
• Opportunity to improve CRM processes and tooling and explore AI-powered CRM innovations.
• Professional development and mentoring responsibilities within the CRM team.