Lifecycle Marketing Manager (B2B SaaS)

Location: Dublin, Ireland (Hybrid)

Company

hirify.global provides software and digital twin solutions that help infrastructure professionals design, build, and operate transportation, water, energy, city, and other infrastructure projects.

What you will do

• Own the customer lifecycle marketing roadmap across onboarding, activation, adoption, engagement, retention, renewal, cross-sell, and win-back.
• Map customer journeys and develop segmentation, personalization, contact strategy, and communication governance.
• Build and maintain automated customer journeys, nurture streams, and triggered campaigns in Marketo.
• Coordinate lifecycle messaging across email, in-product and in-app communications, web, and paid retargeting.
• Define lifecycle performance metrics, reporting, testing roadmaps, and optimization priorities.
• Partner with Product Marketing, Product, Customer Success, Sales, Marketing Operations, and Analytics.

Requirements

• Five or more years of experience in lifecycle marketing, customer marketing, CRM marketing, or marketing automation.
• Experience owning customer programs from strategy through execution and designing journeys tied to retention or expansion.
• Hands-on proficiency with Marketo, including program building, smart campaign logic, and administration.
• Strong skills in segmentation, personalization, behavioral targeting, performance reporting, cohort analysis, and test design.
• Excellent project management and cross-functional communication skills.
• Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.

Nice to have

• Experience with Salesforce CRM and connected marketing data models.
• Experience in B2B SaaS, subscription, or enterprise software environments.
• Experience with in-product or in-app messaging tools and ON24 or another enterprise webinar platform.
• Familiarity with customer health scoring, churn modeling, or lifecycle analytics.
• Experience operating global programs across multiple regions and languages.

Culture & Benefits

• Hybrid work environment in Dublin.
• Salary and benefits package.
• Inclusion, belonging, and colleague wellbeing initiatives and resource groups.
• Opportunity to contribute to software supporting more sustainable, connected, and resilient infrastructure.