Senior Product Marketing Manager (B2B SaaS)

Location: Hybrid in Vancouver or remote from the United States or Canada.

Salary: CAD $125,000–$150,000 annually, plus eligibility for bonus pay.

Company

Aquatic Informatics is a mission-driven software company within Veralto that organizes water data and provides software for water-data management, analytics, and compliance.

What you will do

• Lead go-to-market strategy for new products, capabilities, solutions, and market initiatives from planning and stakeholder alignment through launch and post-launch optimization.
• Research customers, buyers, industries, competitors, and market dynamics using interviews, win/loss analysis, surveys, product-usage data, and commercial feedback.
• Develop differentiated positioning, messaging, value propositions, and persona-based narratives for products, industries, and AI-related capabilities.
• Equip enterprise Sales teams with sales plays, pitch narratives, battlecards, competitive guidance, objection-handling materials, and customer stories.
• Partner with Campaign and Content teams to create programs that generate awareness, engagement, pipeline, and revenue.
• Align Product, Sales, Customer Success, Services, Communications, and Marketing teams around go-to-market frameworks, measurable objectives, and coordinated execution; mentor marketers and strengthen product-marketing practices.

Requirements

• Approximately 7+ years of experience in product marketing, B2B SaaS, enterprise software, data analytics, technology, or a related field.
• Bachelor’s degree in business, engineering, science, or another relevant technical field.
• Experience developing segmentation, positioning, messaging, value propositions, and go-to-market strategies for complex B2B products or solutions.
• Experience leading measurable product or solution launches and partnering with enterprise Sales teams through complex buying processes.
• Ability to analyze customer, market, competitive, pipeline, revenue, or product data and present strategic recommendations to senior or executive stakeholders.
• Strong leadership, conflict-resolution, and communication skills, including the ability to navigate challenging situations, foster collaboration, and build alignment across diverse teams and stakeholders.

Culture & Benefits

• Flexible working arrangements for an eligible hybrid or remote role.
• Professional onboarding, development opportunities, career coaching, and opportunities to grow.
• Collaborative, inclusive, and mission-driven work focused on water resources and data.
• Comprehensive benefits for eligible employees, including paid time off and medical, dental, and vision insurance.
• Virtual interviews may be transcribed using an AI-enabled note-taking tool; hiring decisions are made by human interviewers.