Director of Marketing (B2B SaaS)

Location: Remote, USA

Company

hirify.global provides subscription software for CPG and DTC brands, focused on customer acquisition and retention in the ecommerce ecosystem.

What you will do

• Own competitive positioning across hirify.global, the Shopify subscription landscape, and key competitors.
• Create sales enablement materials including decks, one-pagers, battle cards, and monthly messaging playbooks.
• Translate product launches and feature releases into market-facing narratives for DTC brands.
• Own content and channel strategy across LinkedIn, the website, email, and other relevant channels, producing content with AI tools.
• Define the market narrative, monthly priorities, feature spotlights, and competitive positioning across touchpoints.
• Present marketing strategy, pipeline contribution, and market positioning to the CEO and board while partnering with Sales and Product leadership.

Requirements

• 5–8 years of experience in B2B SaaS marketing, ideally with exposure to ecommerce, DTC, or the Shopify ecosystem.
• Prior success in product marketing and/or growth marketing, including product positioning, feature-to-message translation, and data-driven experiments that build measurable pipeline.
• Experience operating at or near leadership level, including board or investor conversations and connecting marketing activity to business outcomes.
• Experience building from 0 to 1.
• Strong storytelling and market narrative development skills that create urgency with the right buyers.
• Use of AI tools such as Claude or ChatGPT for market research, content personalization, and campaign analysis.
• Proficiency in Salesforce or HubSpot and understanding of how marketing and sales data connect.
• Ability to write messaging frameworks, landing pages, email sequences, and sales collateral.
• Understanding of sales motion and how to support a revenue team, plus the ability to defend positioning in discussions with the CEO and Head of Sales.
• Ability to move quickly, iterate, and execute without waiting for perfect conditions.

Culture & Benefits

• Remote-first work environment.
• Annual offsite retreats in Park City or Mexico.
• Collaborative culture focused on teamwork and celebrating achievements.
• The position reports directly to the CEO and works closely with the Head of Sales and Head of Product.
• This position is not eligible for visa sponsorship.