Technical Sales Enablement Engineer

Location: La Crosse, Wisconsin, United States; onsite Monday through Thursday, with a flexible work location on Fridays.

Annual base salary: $98,300–$149,240.

Company

hirify.global develops sustainable and efficient climate solutions for buildings, homes, and transportation through businesses including Trane and Thermo King.

What you will do

• Enable Trane Account Managers to use TRACE software to secure equipment specifications and support downstream hardware sales.
• Lead commercial enablement and regional onboarding for the TRACE cloud platform, including migration from TRACE 3D Plus and TRACE 700.
• Develop value-selling frameworks focused on lifecycle costs, energy savings, and decarbonization benefits.
• Design and deliver internal technical training, onboarding curricula, software demonstrations, and advanced solution consulting.
• Create technical sales assets, including datasheets, competitive battle cards, application guides, and demonstration scripts.
• Partner with Sales Operations, Product Management, Application Specialists, and Customer Success to track performance in Salesforce and translate field feedback into sales plays.

Requirements

• Background in technical sales enablement, application engineering, technical training, or product marketing.
• Experience with building energy modeling, load design, and economic analysis; TRACE 3D Plus, TRACE 700, or comparable platforms are highly preferred.
• Understanding of HVAC specification processes, B2B engineering sales cycles, technical selling, and lifecycle-value communication.
• Ability to translate complex engineering and software concepts into educational materials, sales plays, and technical documentation.
• Strong public speaking, presentation, communication, and consultative skills.
• Familiarity with Salesforce and sales enablement tools.

Culture & Benefits

• Health insurance and wellness programs begin on the first day for employees and their families.
• Family-building benefits include fertility coverage and adoption or surrogacy assistance.
• 401(k) contributions include a match of up to 6% plus an additional 2% core contribution.
• Paid time off includes vacation days, paid holidays, floating holidays, sick leave, volunteer leave, and parental leave options.
• Educational programs, tuition assistance, and student debt support are available.
• The role is safety-sensitive and may require additional drug screening.