12 часов назад
Account Based Marketing Manager
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Account Based Marketing Manager (B2B/ABM): Developing and executing personalized account-based marketing campaigns for priority global enterprise accounts with an accent on sales alignment, account insights, and multi-channel activation. Focus on building 1:1 and 1:few campaign plans, creating tailored messaging and content, and measuring engagement, pipeline influence, and revenue progression.
Location: Singapore, South West, Singapore
Company
provides technology hardware, software, solutions, and services for enterprise and other customers.
What you will do
- Partner with Sales to identify priority accounts and align account objectives, growth opportunities, stakeholder priorities, and sales motions.
- Develop 1:1 and 1:few account-based marketing plans, campaign briefs, activation plans, timelines, and personalized value propositions.
- Coordinate multi-channel campaigns across digital advertising, LinkedIn, email, events, webinars, executive engagement, direct mail, and sales outreach.
- Use account insights, buying committee data, engagement signals, modular content, and campaign frameworks to create targeted marketing assets.
- Enable Sales with relevant messaging, content, engagement signals, and next-best-action guidance.
- Track account engagement, campaign performance, opportunity movement, pipeline influence, and revenue impact, then optimize programs and share scalable best practices.
Requirements
- Four-year or graduate degree in Marketing, Business Administration, or a related discipline, or equivalent experience.
- 10+ years of experience in B2B marketing, account-based marketing, field marketing, demand generation, enterprise marketing, or sales-aligned campaign execution.
- Experience developing and executing targeted campaigns for enterprise or strategic accounts, including 1:1, 1:few, and account-cluster-based marketing.
- Ability to partner closely with Sales and translate account priorities into actionable marketing plans.
- Experience collaborating with Sales, Product or Portfolio Marketing, Marketing Operations, Analytics, Agencies, and Regional Marketing.
- Strong campaign management, communication, storytelling, stakeholder management, project management, and data interpretation skills.
Nice to have
- Experience in enterprise technology, hardware, software, solutions, or services marketing.
- Experience in a global or regional marketing organization.
- Familiarity with CRM, marketing automation, account intelligence, intent data, LinkedIn, paid media, and campaign reporting platforms.
- Experience with executive engagement programs, strategic events, direct mail, modular content, campaign kits, playbooks, or ABM frameworks.
Culture & Benefits
- Full-time employment in a global, cross-functional marketing environment.
- Collaboration with Sales, the ABM Center of Excellence, Marketing Operations, Insights, agencies, and regional and portfolio marketing teams.
- Work focused on customer centricity, results orientation, digital fluency, communication, and learning agility.
- Opportunity to influence enterprise account engagement, pipeline acceleration, expansion, retention, and revenue growth.
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