Senior Marketing Manager (B2B Software)

Location: Singapore, SG

Company

hirify.global develops a data management platform for data integration, self-service BI, data science, hybrid and multi-cloud integration, and enterprise data services.

What you will do

• Plan, coordinate, and execute regional, industry, executive, and partner events and programs across the ASEAN region.
• Develop and manage demand generation campaigns, including webinars, virtual events, content syndication, email marketing, and account-based marketing.
• Coordinate with sales, sales development representatives, systems integration partners, channel managers, and global marketing functions to maximize campaign and event impact.
• Manage campaign timelines, task assignments, budgets, vendors, venues, agencies, media partners, and onsite event logistics.
• Create prospect segmentation lists, upload leads to Salesforce, assign them to sales, and monitor follow-up and conversion progress.
• Track campaign performance, efficiency, timeliness, creative success, and return on investment, optimizing programs based on results.

Requirements

• At least 7 years of demand generation experience in B2B enterprise software and partner marketing.
• Strong knowledge of SEO, SEM, social media marketing, content marketing, public relations, advertising, and integrated campaign execution.
• Experience creating and reporting on campaigns in Salesforce and using marketing automation tools such as Marketo.
• Understanding of B2B software sales cycles, lead nurturing, opportunity progression, and partner-based marketing programs.
• Excellent verbal and written communication skills in English and Chinese.
• Bachelor’s degree, strong attention to detail, ability to manage multiple campaigns independently, and availability to travel when needed.

Nice to have

• Experience working in a startup environment.
• Knowledge of webinar platforms.
• Experience with employee advocacy and social media programs that support thought leadership, brand visibility, and sales engagement.

Culture & Benefits

• Work in an international organization with teams across four continents.
• Collaborate with sales, partners, vendors, and global marketing functions.
• Support professional growth in a team-oriented environment.
• Travel to support regional events and demand generation initiatives.