Product Manager (Martech)

Location: Hybrid office role in Redwood City, California, United States

Salary: $109,000–$170,000 base salary per year, excluding equity, performance incentives, and benefits.

Company

hirify.global is a fashion marketplace that connects buyers and sellers through social discovery, enabling sellers to grow businesses and keeping fashion in circulation.

What you will do

• Own the product strategy and outcomes for the customer engagement platform across email, push, in-app, and SMS.
• Define audience segmentation, channel orchestration, personalization, and lifecycle messaging standards.
• Lead the customer data platform roadmap, connecting the Redshift warehouse with downstream engagement and paid activation tools.
• Partner with data engineering on customer data models, event schemas, audience accuracy, refreshability, and auditability.
• Run structured experiments and improve deliverability, engagement, conversion, and incremental lift.
• Build CRM workflows that help merchandising and seller teams activate personalized communication without engineering support for every campaign.

Requirements

• 4+ years of experience in product management or growth engineering with direct ownership of a martech stack.
• Hands-on product or implementation experience with a customer engagement platform such as MoEngage, Braze, Iterable, or Salesforce Marketing Cloud.
• Working knowledge of CDP data ingestion, identity resolution, audience construction, and downstream activation.
• SQL fluency, understanding of event schemas, and the ability to work directly with data engineers and data scientists.
• Experience designing structured experiments using sizing, holdout groups, attribution, and incremental lift measurement.
• Ability to read API documentation, review data schemas, use AI-assisted development tools, and communicate technical decisions to senior leadership.

Nice to have

• Experience with incrementality measurement frameworks.
• Background in a consumer marketplace with buyer and seller communication programs.
• Experience with email deliverability, including domain reputation, list hygiene, ISP relationships, and inbox placement.
• Experience with AI-driven personalization, recommendation-based messaging, predictive audiences, or composable CDPs such as Hightouch or Segment.

Culture & Benefits

• Work in a lean growth product pod with direct collaboration across product, engineering, data science, marketing operations, merchandising, and seller teams.
• Take ownership of channel performance and diagnose issues such as declining email open rates or rising push opt-outs.
• Use AI tools to prototype, build, draft specifications, and accelerate product development.
• Base compensation may be supplemented by equity, performance-based incentives, and a comprehensive benefits package.