Digital Strategy Manager (Website & Conversion Optimization)

Location: Chicago or Columbus, United States

Salary: $102,000–$208,000 annual base pay

Company

hirify.global is a financial services organization providing banking products and services.

What you will do

• Own and optimize website conversion funnels covering acquisition, engagement, applications, enrollment, and lead capture.
• Identify journey friction and drop-offs, then prioritize improvements to conversion, efficiency, and customer experience.
• Lead A/B, multivariate, and iterative experimentation across website pages and digital journeys.
• Define hypotheses, success metrics, and test designs based on customer behavior and business objectives.
• Analyze qualitative and quantitative data, report optimization impact, and scale successful experiences.
• Partner with marketing, product, analytics, technology, UX, content, development, legal, compliance, and risk teams.

Requirements

• At least 7 years of experience in digital strategy, website optimization, growth, or performance marketing.
• Bachelor’s degree.
• Demonstrated success improving website and funnel conversion through data-driven optimization and experimentation.
• Strong experience with web analytics and experimentation platforms such as Adobe Analytics and Adobe Target.
• Ability to translate insights into clear recommendations and measurable outcomes.
• Excellent communication and stakeholder management skills.

Nice to have

• Experience in regulated or complex enterprise environments.
• Familiarity with UX principles, CRO methodologies, and customer journey mapping.
• Experience partnering with agile or product delivery teams.
• Background in financial services, e-commerce, or high-consideration digital experiences.

Culture & Benefits

• Office workplace type; specific work arrangements are provided by the hiring team.
• Some positions may be eligible for a flexible combination of in-office and work-from-home work.
• Health insurance, wellness program, life and disability insurance, and retirement savings plan.
• Paid leave, paid holidays, and paid time off.
• Eligible participation in an incentive compensation plan.