Director of Marketing (AI)

Location: New York City, United States. Work arrangement: On-site at the NYC headquarters.

Salary: $160,000–$210,000 per year, plus equity.

Company

hirify.global is a safety app that distributes user-generated, real-time incident videos and safety information across major U.S. cities.

What you will do

• Lead go-to-market strategies for feature launches, product moments, city expansions, enterprise verticals, and partnerships.
• Own paid install campaigns across Meta, TikTok, and Apple Search Ads, including budget allocation, creative testing, optimization, and attribution.
• Build the B2B marketing engine through positioning, messaging, campaigns, content, collateral, and enterprise pipeline generation.
• Manage the creator program, including billing, payments, roster relationships, quality tracking, and content contribution to retention and watch time.
• Manage one direct report and three external agencies, with accountability for budgets, performance, and creative quality.
• Design AI-powered workflows for creative variants, content monitoring, competitive intelligence, and creator communications using tools such as Claude, Perplexity, ChatGPT, Gemini, and HubSpot.

Requirements

• 5–6 years of marketing experience with end-to-end ownership of channels, people, agencies, and measurable outcomes.
• Experience managing acquisition, lifecycle, content, brand, or enterprise marketing programs with clear performance metrics.
• Strong analytical and numerical skills, including CAC, LTV/CAC, MAU growth, attribution, and campaign reporting.
• Strong visual, design, video, writing, and creative-direction skills.
• Ability to make confident decisions in a fast-paced environment and prioritize ambiguous, cross-functional initiatives.
• Fluency in AI for marketing and experience rebuilding workflows around AI are required.

Nice to have

• Experience across both consumer and enterprise marketing.
• Experience in news, media, public safety, partnerships, or real-time content environments.

Culture & Benefits

• Hybrid work environment with catered lunches at the NYC headquarters.
• At least one fully employer-sponsored medical plan option, plus dental and vision coverage.
• Unlimited PTO and up to 14 weeks of paid parental leave for all parents.
• Monthly technology stipend and free mental health support.
• Competitive salary, equity, and a full benefits package.