14 часов назад
Digital PR Specialist (AI)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Digital PR Specialist (AI): Building earned media and off-page growth campaigns for B2B software brands across link acquisition, brand mentions, original research distribution, Reddit, and digital PR with an accent on AI visibility, GEO, and relationship-driven outreach. Focus on developing community engagement strategies, turning proprietary data into coverage, and analyzing campaign performance across search engines, AI platforms, and buyer communities.
Location: Global remote; candidates must be based within +/- 3 hours of Eastern Time.
Company
is an organic growth agency that builds revenue-focused search and generative-AI growth systems for B2B software companies.
What you will do
- Plan, execute, and iterate on link acquisition campaigns across a portfolio of client accounts.
- Identify unlinked brand mentions, product citations, and earned media opportunities, then pitch stories to journalists, bloggers, newsletter authors, and podcast hosts.
- Distribute original research, surveys, and data studies to generate coverage, backlinks, and brand authority.
- Map relevant Reddit communities and develop engagement strategies that position clients as genuine contributors.
- Collaborate with On-Page/Organic Growth and Creative teams on targets, assets, and campaign planning.
- Track links, mentions, referring domains, and referral traffic; analyze results and recommend improvements.
Requirements
- Experience with digital PR, outreach, link acquisition, brand mentions, or earned media campaigns.
- Strong written communication and relationship-building skills for journalist, editor, moderator, and industry outreach.
- Understanding of how backlinks, brand mentions, media coverage, community credibility, and AI citations influence visibility.
- Comfort using AI tools and identifying opportunities to build AI-powered workflows.
- Ability to manage multiple client accounts, prioritize deadlines, and work independently.
- Ability to analyze campaign data and clearly communicate performance and recommendations.
Culture & Benefits
- 100% remote work with the option to attend annual team retreats and workshops.
- Work across link-building, brand mentions, original research, Reddit, and digital PR.
- Opportunities to develop expertise in GEO and AI visibility and take on more responsibility.
- Competitive pay and potential quarterly profit share after one year of employment.
- US-based medical, dental, and vision insurance, plus a 401(k) with employer match.
- Unlimited PTO, learning and development budget, and monthly networking stipend.
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