Senior PR Manager

Location: Remote within the United States, with options connected to Austin, Bozeman, Denver, Kalispell, Minneapolis, Missoula, Portland, Salt Lake City, and Seattle. Travel a few times each quarter is required for events, media hosting, and in-person collaboration at company offices or strategic locations. Permanent US work authorization is required.

Salary: $132,000–$165,000 annually, plus equity and a 10% annual performance bonus.

Company

onX is a high-growth technology company building outdoor recreation products for Hunt, Offroad, Backcountry, and Fish.

What you will do

• Develop and execute earned-media strategies for the Offroad and Backcountry businesses.
• Lead the Offroad PR program and direct the agency supporting Backcountry PR.
• Build journalist relationships, pitch stories, prepare press materials, and lead media experiences and events.
• Serve as an onX spokesperson and prepare executives and subject-matter experts for external engagements.
• Partner with Product, Growth, Community, Paid Marketing, and business leaders to integrate PR into launches and campaigns.
• Monitor coverage, sentiment, trends, and reputational risks while improving measurement and crisis communications planning.

Requirements

• Eight or more years of progressive experience in public relations, communications, or earned media.
• Experience setting PR strategy and executing research, pitching, content development, spokesperson preparation, media events, and measurement.
• Strong journalist relationships and a record of securing meaningful coverage across endemic, regional, and national outlets.
• Excellent writing, presentation, storytelling, judgment, and cross-functional leadership skills.
• Experience directing agency partners and managing multiple initiatives in a fast-moving environment.
• Permanent US work authorization and the ability to travel several times each quarter are required.

Nice to have

• Passion for outdoor recreation, public land access, off-roading, or backcountry activities.
• Media relationships in outdoor recreation, motorsports, consumer technology, or related industries.
• Experience scaling PR programs at a high-growth consumer brand, technology company, or outdoor organization.
• Affiliate and commerce media experience.

Culture & Benefits

• Distributed workforce with regular in-person collaboration through regional basecamps.
• Health benefits including a no-monthly-cost medical plan.
• Paid parental leave, 401(k) matching, equity, annual bonuses, and flexible time away.
• Company-wide outdoor adventures, industry perks, and annual activity funds.