Sr. Manager, Public Relations and Communications (AI)

Location: Houston, Texas; hybrid and remote work models are available based on proximity to office hubs, with travel required for in-person collaboration, team events, and company-wide offsites.

Company

hirify.global provides cloud-based shop management software for independent auto repair shops, including operations, payments, and customer engagement capabilities.

What you will do

• Build hirify.global’s external communications and earned media function from the ground up.
• Develop executive visibility platforms for the founder CEO, President/COO, CPO, and other leaders, including voice guides, media training, ghostwriting, speaking opportunities, and awards.
• Own media relations strategy for trade and business press, with a focus on data-driven storytelling, GEO, AI citation, and share of model.
• Lead PR strategy for Tektonic, SEMA, conferences, flagship moments, media partnerships, customer visits, podcasts, and broadcast opportunities.
• Turn product releases, partner announcements, and community impact into compelling narratives and repeatable launch programs.
• Manage media sponsorships, executive subject-matter-expert positioning, reporting, and measurement of reach, placement quality, share of voice, sentiment, and AI-generated brand visibility.

Requirements

• 8+ years of experience in PR, communications, or a closely related field, including ownership of a program or function.
• Proven experience building an executive visibility or thought leadership program end to end, including platform selection, cadence, leader training, and measurement.
• Deep experience in executive communications, thought leadership development, or executive visibility programs.
• Experience in B2B, SaaS, or technology communications, ideally for a vertical or industry-specific audience that includes non-desk or field-based customers.
• Hands-on AI fluency, including building or running AI workflows and measuring visibility in large language models.
• Exceptional writing, editing, and messaging skills across media pitches, op-eds, press releases, and executive talking points.
• Executive presence and direct communication skills, including coaching founders, providing candid feedback constructively, and building trust with C-suite leaders.
• Experience managing or mentoring people, or readiness to lead and grow a team as the function expands.
• Ability to work without a predefined roadmap, establish priorities, and build a new function.
• Proven cross-functional collaboration with Product, Sales, and executive stakeholders.
• Experience managing media sponsorships, event media partnerships, or conference PR strategy.

Nice to have

• Experience marketing to field-based, non-desk, or trade audiences, or to skilled trades and the local service economy.
• Familiarity with Meltwater, Muck Rack, Cision, and emerging AI visibility tracking tools.
• Familiarity with AI search and how content earns visibility and trust in AI-driven discovery.

Culture & Benefits

• Hybrid and remote work models, with supported company and team offsites and required travel for in-person collaboration.
• Flexible PTO with no set number of days, plus paid maternity, parental bonding, and medical leave.
• Medical, dental, vision, and prescription coverage; employee-only plans cover 100% of premiums and family coverage includes 50% company-paid costs.
• 401(k) plan with a 100% employer match on contributions up to 6%, plus FSA, HSA, life, and AD&D insurance.
• BetterHelp counseling, up to $60 per month for wellness expenses, a $300 home office setup bonus after one year, and continuing education support.
• Collaborative, direct, ownership-oriented culture focused on customer outcomes, innovation, feedback, and meaningful work.