Senior Marketing Operations Manager

Location: Boston, MA; remote considered within the United States

Company

hirify.global operates in the cybersecurity and B2B SaaS space.

What you will do

• Own and continuously improve the marketing technology stack, including MAP, CRM, intent data, enrichment, chat, webinar, and event systems.
• Design and optimize behavioral and demographic MQL scoring, lead lifecycle stages, routing rules, and Marketing–Sales SLAs.
• Manage Marketo or HubSpot integrations with Salesforce and third-party platforms, troubleshooting synchronization and data-quality issues.
• Build dashboards and recurring reports covering pipeline contribution, campaign performance, MQL volume, conversion rates, funnel velocity, and attribution.
• Partner with Demand Gen, Sales Ops, RevOps, IT, Security, Finance, and BI/Data teams on campaigns, integrations, compliance, and warehouse data feeds.
• Oversee email deliverability, list hygiene, database health, and operational compliance with CAN-SPAM, GDPR, and CCPA workflows.

Requirements

• 5–8 years of experience in Marketing Operations, Revenue Operations, or a related role in B2B SaaS.
• Expert-level experience with Marketo or HubSpot and Salesforce CRM; certification is preferred.
• Hands-on experience building or significantly rebuilding an MQL scoring model and managing lead lifecycle design.
• Experience with complex MAP-to-CRM integrations, third-party tool connections, funnel metrics, and attribution methodologies.
• Comfort with SQL or collaboration with data and BI teams to pull and validate data.
• Bachelor’s degree in Marketing, Business, Information Systems, or equivalent experience, plus strong documentation and communication skills.

Nice to have

• Experience building a marketing technology stack from an early- or mid-stage starting point.
• Familiarity with 6sense, Bombora, or G2 intent data platforms.
• Experience with ABM program operations.
• Working knowledge of Snowflake, BigQuery, Looker, or Tableau.
• Previous experience at a cybersecurity company.

Culture & Benefits

• High-ownership role reporting to the head of marketing.
• Cross-functional collaboration with Sales, RevOps, Finance, IT, Security, Demand Gen, and BI/Data teams.
• Remote work is considered for candidates based in the United States.