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3 часа назад

Growth Marketer (Cybersecurity)

Формат работы
remote (только USA)
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

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TL;DR
Growth Marketer (Cybersecurity): Building and executing end-to-end demand generation campaigns across paid, organic, email, partner, and event channels with an accent on measurable pipeline, attribution, and practitioner-focused messaging. Focus on developing nurture programs, managing HubSpot and Salesforce data, optimizing paid media, and testing campaigns across enterprise and Federal segments.

Location: United States; remote-first with approximately 15–20% travel for events, conferences, and occasional team offsites

Company

hirify.global is a Series A cybersecurity company developing a product for security practitioners.

What you will do

  • Execute the demand generation strategy across paid, organic, email, partner-sourced, and event channels for Enterprise and Federal segments.
  • Build integrated campaigns and nurture programs that move prospects from awareness to measurable pipeline.
  • Manage HubSpot, CRM integration, attribution reporting, and dashboards covering MQLs, SALs, sourced and influenced pipeline, and channel efficiency.
  • Run A/B tests across messaging, offers, creative, and channel mix, using results to improve performance.
  • Manage LinkedIn, Google, sponsorship, content syndication, and account-based marketing programs.
  • Write landing page, email, advertising, and event copy while coordinating with BDRs, product marketing, and technology alliance partners.

Requirements

  • 5+ years of experience in B2B demand generation or growth marketing.
  • At least 2 years of experience in cybersecurity, observability, or enterprise software.
  • Demonstrated success building integrated campaigns that generate measurable pipeline.
  • Hands-on experience with HubSpot, Marketo, or Pardot and Salesforce.
  • Strong knowledge of LinkedIn campaign management, paid search, content syndication, audience segmentation, bidding strategy, and creative testing.
  • Ability to operate across the full funnel, work independently, write practitioner-focused copy, and build playbooks in an ambiguous Series A environment.

Nice to have

  • Experience marketing to commercial enterprise and Federal/SLED segments.
  • Experience building ABM programs for named accounts or target verticals.

Culture & Benefits

  • Remote-first work with autonomy over time management and deliverables.
  • Budget for marketing programs and the opportunity to build the demand generation playbook from scratch.
  • Direct feedback on performance and a strong focus on pipeline outcomes.
  • Approximately 15–20% travel for events, conferences, and occasional team offsites.

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