3 часа назад
Growth Marketer (Cybersecurity)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Growth Marketer (Cybersecurity): Building and executing end-to-end demand generation campaigns across paid, organic, email, partner, and event channels with an accent on measurable pipeline, attribution, and practitioner-focused messaging. Focus on developing nurture programs, managing HubSpot and Salesforce data, optimizing paid media, and testing campaigns across enterprise and Federal segments.
Location: United States; remote-first with approximately 15–20% travel for events, conferences, and occasional team offsites
Company
is a Series A cybersecurity company developing a product for security practitioners.
What you will do
- Execute the demand generation strategy across paid, organic, email, partner-sourced, and event channels for Enterprise and Federal segments.
- Build integrated campaigns and nurture programs that move prospects from awareness to measurable pipeline.
- Manage HubSpot, CRM integration, attribution reporting, and dashboards covering MQLs, SALs, sourced and influenced pipeline, and channel efficiency.
- Run A/B tests across messaging, offers, creative, and channel mix, using results to improve performance.
- Manage LinkedIn, Google, sponsorship, content syndication, and account-based marketing programs.
- Write landing page, email, advertising, and event copy while coordinating with BDRs, product marketing, and technology alliance partners.
Requirements
- 5+ years of experience in B2B demand generation or growth marketing.
- At least 2 years of experience in cybersecurity, observability, or enterprise software.
- Demonstrated success building integrated campaigns that generate measurable pipeline.
- Hands-on experience with HubSpot, Marketo, or Pardot and Salesforce.
- Strong knowledge of LinkedIn campaign management, paid search, content syndication, audience segmentation, bidding strategy, and creative testing.
- Ability to operate across the full funnel, work independently, write practitioner-focused copy, and build playbooks in an ambiguous Series A environment.
Nice to have
- Experience marketing to commercial enterprise and Federal/SLED segments.
- Experience building ABM programs for named accounts or target verticals.
Culture & Benefits
- Remote-first work with autonomy over time management and deliverables.
- Budget for marketing programs and the opportunity to build the demand generation playbook from scratch.
- Direct feedback on performance and a strong focus on pipeline outcomes.
- Approximately 15–20% travel for events, conferences, and occasional team offsites.
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