Sr. Marketing Operations Specialist (SaaS)

TL;DR

Sr. Marketing Operations Specialist (SaaS): Optimizing and enhancing marketing systems, data, and processes to enable marketing and sales to operate more effectively, bringing campaigns to life across online and offline channels. Focus on building dynamic and automated marketing programs to drive efficiency and scalability, maintaining data hygiene and governance, and driving attribution strategy through KPIs and real-time dashboards.

Location: Remote (US)

Company

hirify.global is a leader in specialty healthcare technology solutions, committed to hiring and retaining talent through competitive pay, comprehensive wellness programs, and extensive benefits.

What you will do

• Support the day-to-day management of the marketing operations tech stack and implement new processes/technologies.
• Partner with Demand Generation, Product Marketing, Events, Creative Services, and Sales to launch successful campaigns and communications.
• Ensure marketing database accuracy, proper segmentation, data hygiene, and governance.
• Drive attribution strategy, tracking, testing, reporting, optimization, and analysis through KPIs and dashboards.
• Work cross-functionally to maintain and optimize lead lifecycle and scoring processes to increase qualified lead flow.
• Optimize marketing automation and workflows to ensure seamless data flow between HubSpot, Salesforce, and other platforms.

Requirements

• 4+ years of experience in Marketing Operations, Campaign Operations, or Marketing Automation, preferably in B2B SaaS.
• Expert-level experience in HubSpot, including workflows, system administration, and system integrations.
• Familiarity with CRM systems like Salesforce and their integration with marketing platforms.
• Experience with testing, tracking, and reporting of performance metrics.
• Strong understanding of email marketing, segmentation, and data management.
• Strong verbal and written communication skills and ability to think strategically about complex issues.

Nice to have

• HubSpot certification.
• Experience with BI tools such as Tableau and Power BI.

Culture & Benefits

• Remote work environment with minimal travel (not to exceed 10%).
• Generous annual bonus opportunity and 401(k) with Employer Match.
• Flexible Time Off, 11 paid holidays, and Volunteer Time Off.
• Choice of Medical, Dental, and Vision plans, Health Savings Account (HSA) with employer match, and Flexible Spending Account (FSA).
• 100% Company-Paid Parental leave, Life Insurance, and Short/Long Term Disability Insurance.
• Wellness Program, Employee Assistance Program, Corporate Discounts, and Pet Insurance options.