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2 часа назад

Product Marketing Manager (Cybersecurity)

Формат работы

remote (только USA)

Тип работы

fulltime

Грейд

senior

Английский

Страна

Вакансия из Hirify Global, списка международных tech-компаний
Для мэтча и отклика нужен Plus

Мэтч & Сопровод

Для мэтча с этой вакансией нужен Plus

Описание вакансии

Текст:

TL;DR

Product Marketing Manager (Cybersecurity): Driving positioning, messaging, go-to-market strategy, and sales enablement for B2B cybersecurity SaaS products with an accent on product launches, competitive intelligence, and customer journey mapping. Focus on creating launch materials, synthesizing market insights, and aligning Product, Sales, Marketing, and Customer Success around messaging and adoption metrics.

Location: Remote - USA

Company

hirify.global develops B2B cybersecurity SaaS products.

What you will do

Own product positioning, messaging, and market differentiation.
Drive go-to-market strategy for new features and product launches.
Create sales enablement materials, including pitch decks, one-pagers, battlecards, and case studies.
Conduct competitive analysis and maintain win/loss tracking.
Develop buyer personas, map customer journeys, and synthesize customer and market insights for the product roadmap.
Partner with Product, Sales, Marketing, and Customer Success on demand generation, content, webinars, and campaigns.

Requirements

5+ years of experience in B2B cybersecurity SaaS.
Demonstrated experience managing end-to-end product launches.
Experience with enterprise or mid-market sales cycles.
Strong written and verbal communication, messaging, and storytelling skills.
Experience with market research, competitive intelligence, data-driven decision-making, and campaign execution.
Familiarity with HubSpot, Salesforce, Gong, Notion, and Figma.

Nice to have

Bachelor's degree in Marketing, Business, or a technical field.

Culture & Benefits

Remote work arrangement within the USA.
Cross-functional collaboration across Product, Sales, Marketing, and Customer Success.

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