GM, Demand Generation

Location: New York City; compensation information is provided for candidates based in the United States.

Expected OTE: $200,000–$270,000/year for US-based candidates, plus variable compensation, equity, and benefits.

Company

hirify.global uses proprietary technology and AI-powered risk management to modernize insurance brokerage for high-growth companies and complex commercial environments.

What you will do

• Own the strategy, architecture, roadmap, and revenue outcomes for the outbound demand generation engine.
• Build an always-on awareness layer across content, personalized audits, event invitations, and account nurturing.
• Define and instrument insurance-buying intent signals, then develop account scoring that predicts conversion.
• Manage end-to-end conversion across cold email, calling, social, gifting, direct mail, re-engagement, and BDR motions.
• Run the named-account ABM program and coordinate targeted activity with brand, paid, events, and lifecycle marketing.
• Deploy AI agents and automation while defining where human judgment remains necessary.

Requirements

• 8+ years of experience in growth, outbound, demand generation, lifecycle marketing, or ABM, with ownership of measurable revenue outcomes.
• Experience building and scaling an outbound or account-based engine from the ground up.
• Fluency across email, phone, social, gifting, direct mail, and ABM channels.
• Hands-on experience applying AI to go-to-market work, including personalization, content generation, signal enrichment, or agentic sequencing.
• Strong understanding of funnel modeling, conversion optimization, and unit economics.
• Technical ability to collaborate with Growth Product and Engineering on signal infrastructure and tooling.

Culture & Benefits

• Competitive compensation with equity participation and performance-based variable compensation.
• Flexible paid time off, paid holidays, and family and medical leave.
• Comprehensive medical, dental, vision, life, and disability benefits.
• Health Care and Dependent Care FSAs, a Commuter Savings Account, and a 401(k).
• Catered Friday lunches in the office and a collaborative, transparent, ambitious culture.