16 часов назад
Marketing Manager, ABM
145 000 - 165 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Marketing Manager, ABM (B2B/AI Marketing): Building and scaling account-based marketing programs for strategic enterprise accounts with an accent on personalized content, coordinated multi-channel campaigns, and sales alignment. Focus on mapping complex buying committees, measuring account engagement and pipeline impact, and using AI tools to accelerate personalization and execution.
Location: Seattle, WA, USA
Salary: $145,000–$165,000 annually plus equity and a performance-based annual bonus
Company
provides an AI-native marketing operations platform that orchestrates martech stacks, workflows, and people to automate marketing execution.
What you will do
- Build and run 1:1 and 1:few ABM programs for high-value enterprise accounts and account clusters.
- Develop personalized content, digital experiences, executive outreach, direct mail, events, and other coordinated account plays.
- Own account selection and tiering, map buying committees and organizational priorities, and translate account intelligence into campaign actions.
- Partner with AEs, SDRs, and sales leadership on account plans, outbound sequences, offers, CTAs, and follow-up strategies.
- Create seller enablement assets including account briefs, talk tracks, sequences, and messaging.
- Measure engagement, intent signals, account penetration, meetings, pipeline creation, and deal velocity while improving programs through testing.
Requirements
- 6+ years of B2B marketing experience, including 3+ years building and running ABM programs for named target accounts.
- Experience targeting Fortune 100 companies and marketing to complex enterprise buying committees with long sales cycles.
- Demonstrated experience executing true 1:1 and 1:few ABM programs.
- Hands-on experience with ABM and intent platforms such as 6sense, Demandbase, Terminus, or RollWorks, plus personalization platforms such as Mutiny or Folloze.
- Fluency across CRM, marketing automation, enrichment, and sales engagement platforms, with strong writing, analytical judgment, and project management skills.
- Active day-to-day use of AI tools including ChatGPT, Claude, or Gemini.
Nice to have
- Experience building an ABM function from the ground up in a startup or high-growth environment.
- Experience marketing AI, automation, or enterprise workflow products.
- Domain experience in healthcare and life sciences, financial services, or media and technology.
Culture & Benefits
- Performance-based annual bonus and meaningful equity awards.
- Medical, dental, and vision coverage, including fully covered employee premiums and 75% dependent coverage.
- Fertility and family-planning support, a 401(k) plan, and unlimited PTO.
- Seattle office with a gym, sauna, bike parking, and free lunch three days per week.
- Flexible work hours, collaborative learning, high ownership, and an AI-first approach to problem-solving.
Hiring process
- Interviews assess independent thinking, communication, problem-solving, and practical AI literacy.
- Over-reliance on AI-generated interview responses may result in disqualification.
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